Making the most of Social Media with Linkedin, Facebook Groups, Twitter Hashtags and Google+ Hangouts on Air

Making the most ofSocial Media

by Alex Mossalex@firecask.com

http://twitter.com/alexmoss

FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • info@firecask.com

WHO AM I?and what do I do?

I am a...Digital MarketerSEO ConsultantWordPress DeveloperSpeakerBusiness Owner

Today I own 2 businesses

and I’ve worked with great businesses...

AUTHORITY How did I get here? By being an

People likePEOPLE

notBRANDS

I wrote for some great publications

I then Shared my own Work, not my Business’

CREATE DISCUSSION

Don’t just create content...

Contribute to Social Q&A NetworksLinkedin (Profiles, Pages & Groups)Twitter HashtagsFacebook GroupsGoogle+ Communities & Hangoutsand your own Niche Sites & Forums

Contribute to...Linkedin Profiles● Get recommendations

● Endorsements are ok but don’t actively ask for them. Recommendations are more authoritative and personal

● Give recommendations to people you can give them to, you will appear on their profiles too.

● Connect your profile to your business, which you can

Also, make sure you link to your Linkedin profile from any corporate website that has a profile page of you.

Contribute to...Linkedin Pages● If you represent, or work for, a company

then this company should have a page too

● You can share relevant content to followers of your company

● You can then discuss the company’s post by commenting underneath, as well as interacting with any of your followers’ comments.

Contribute to...Linkedin Groups & Discussions

Contribute to...Linkedin Groups & DiscussionsYou can:● Browse and discover new groups from the

main Groups area of the website (https://www.linkedin.com/grp/).

● Search for specific topics in the search bar at the top of the site

● Contribute to others’ discussions.

Also, see Who’s viewed your profile! I’ve won clients keeping this page open all the time:https://www.linkedin.com/wvmx/profile

Contribute to...Twitter Hashtags

Contribute to...FacebookGroups

Contribute to...Google+ Communities& Hangouts

● Works the same way as Linkedin

● More technologically-minded and digitally focussed audience

Contribute to...Join Google+ Hangouts on Air

Ask questions live while someone hosts a Hangout Live on Air.

It can be accessed to watch live via YouTube and is saved once the finished the Hangout.

Contribute to...Host Google+ Hangouts on Air

Choose to host your own, invite people to watch and make it public for anyone to join

Tip: decide the best time to host it dependent on your target audience

Once you have finished the Hangout it will be accessible for anyone who missed it.

TIMING It’s all about

Being an Authority meansKnowing your NichePublishing Relevant ContentTaking Advantage of Seasonality...and executing via Social Media at the RIGHT TIME

Here’s a Great Example

NEVER STOPbeing the authority within your niche

Thank You!Any questions?

Alex MossDirector, Firecask

Email: alex@firecask.com Twitter: http://twitter.com/alexmossLinkedin: http://uk.linkedin.com/in/alexmoss1/

Making the most of Social Media with Linkedin, Facebook Groups, Twitter Hashtags and Google+ Hangouts on Air

infofirecask

linkedin groups

blackfriars

m3 2ja

social media

firecask

groups

linkedin

Social Media

CURRENT HASHTAGS

Patrocínio Hangouts

Google hangouts

3ra actividad hangouts

THE HASHTAGS - Center for Media and Social...

Uso Del Hangouts

Twitter Hashtags

Инструкция пользователя Google...

Social Media · 2018-02-28 · Google Plus Social sharing.....

Google hangouts plugin

Chennai Hangouts

BB's Google+ Hangouts

Presentacion de Hangouts

Business Hangouts Overview

Crowdsource Student Hangouts - Esri...

Presentación de hangouts