Making the most of Social Media with Linkedin, Facebook Groups, Twitter Hashtags and Google+ Hangouts on Air

Making the most ofSocial Media

by Alex [email protected]

http://twitter.com/alexmoss

FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]

WHO AM I?and what do I do?

FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]

I am a...Digital MarketerSEO ConsultantWordPress DeveloperSpeakerBusiness Owner

FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]

Today I own 2 businesses

FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]

and I’ve worked with great businesses...

AUTHORITY How did I get here? By being an

People likePEOPLE

notBRANDS

FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]

I wrote for some great publications

FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]

I then Shared my own Work, not my Business’

CREATE DISCUSSION

Don’t just create content...

FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]

Contribute to Social Q&A NetworksLinkedin (Profiles, Pages & Groups)Twitter HashtagsFacebook GroupsGoogle+ Communities & Hangoutsand your own Niche Sites & Forums

FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]

Contribute to...Linkedin Profiles● Get recommendations

● Endorsements are ok but don’t actively ask for them. Recommendations are more authoritative and personal

● Give recommendations to people you can give them to, you will appear on their profiles too.

● Connect your profile to your business, which you can

Also, make sure you link to your Linkedin profile from any corporate website that has a profile page of you.

FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]

Contribute to...Linkedin Pages● If you represent, or work for, a company

then this company should have a page too

● You can share relevant content to followers of your company

● You can then discuss the company’s post by commenting underneath, as well as interacting with any of your followers’ comments.

FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]

Contribute to...Linkedin Groups & Discussions

FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]

Contribute to...Linkedin Groups & DiscussionsYou can:● Browse and discover new groups from the

main Groups area of the website (https://www.linkedin.com/grp/).

● Search for specific topics in the search bar at the top of the site

● Contribute to others’ discussions.

Also, see Who’s viewed your profile! I’ve won clients keeping this page open all the time:https://www.linkedin.com/wvmx/profile

FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]

Contribute to...Twitter Hashtags

FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]

Contribute to...FacebookGroups

FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]

Contribute to...Google+ Communities& Hangouts

● Works the same way as Linkedin

● More technologically-minded and digitally focussed audience

FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]

Contribute to...Join Google+ Hangouts on Air

Ask questions live while someone hosts a Hangout Live on Air.

It can be accessed to watch live via YouTube and is saved once the finished the Hangout.

FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]

Contribute to...Host Google+ Hangouts on Air

Choose to host your own, invite people to watch and make it public for anyone to join

Tip: decide the best time to host it dependent on your target audience

Once you have finished the Hangout it will be accessible for anyone who missed it.

TIMING It’s all about

FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]

Being an Authority meansKnowing your NichePublishing Relevant ContentTaking Advantage of Seasonality...and executing via Social Media at the RIGHT TIME

Here’s a Great Example

FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]

NEVER STOPbeing the authority within your niche

Thank You!Any questions?

Alex MossDirector, Firecask

Email: [email protected] Twitter: http://twitter.com/alexmossLinkedin: http://uk.linkedin.com/in/alexmoss1/

FireCask, Blackfriars House, Parsonage, Manchester, M3 2JA.+44 (0)161 222 8655 • http://firecask.com/ • [email protected]