Making Doctor Google Work For You: Managing Digital Reputation on Social, Web, Directories, Reviews, SEO, SEM, and Location-Based Media Platforms

Physician Reputation Management

#MCSMN

@hughstephens

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Rule 1

Fix the service before the reputation

Rule 2

Work with the tools the patients/audience will use

Rule 3

Be the leader, not the do-er.

Rule 4

Control what you can, but never delete by default.

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Rule 5

Your mileage may vary: what works for one won’t work for all.

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Questions?