MAAM 2009: Museums and the Social Web

Museums and the Social Web:Integrating Visitor Voices into Museum Exhibits

Matthew FisherPresident, Night Kitchen Interactive

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TRUST

CONCLUSION 1. Libraries and museums evoke consistent, extraordinary public trust among diverse adult users.

Continuum of Voice and Authority

Social Exhibits and Sharing Authority

Conventional exhibits

Web 1.0 Websites

@curiousattendee hmm… Not sure I get it. Like to see examples. #maam09 Less than a second ago

Visitor-as-Curator

Crowdsourced

Museum-Curated

Multiplicity of viewpoints

Visitors create and contribute

Democratization of voice

Single, authoritative voice

The Smithsonian Photography Initiative

Curatorial blogs

The Smithsonian Photography Initiative

The flickr commons

The Creative Commons

Groups and Blogs

SOCIAL EXHIBITS

@socialmedianewbie sounds complicated… #maam09 Less than a second ago

Social Exhibits

Museum exhibits that integrate personal and

creative responses into exhibits and collections

and encourage visitors to participate in the

dialog.

Conventional Exhibit Model

CONVENTIONALEXHIBIT

SPECTATE

Social Exhibit Model

SPECTATE

JOIN

COLLECT

CRITIQUE

CREATE

Online Social Behaviors

Data from Forrester Research Technographics® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.

Social Behaviors of Younger Audiences

Data from Forrester Research Technographics® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.

@youngandhip embrace our creative input and we’ll built it ourselves! #maam09 Less than a second ago

…And Even Younger

64% of online teens ages 12-17 have

participated in one or more among a wide

range of content-creating activities on the

internet.

- The Pew Internet & American Life Project December 2007

THE BOTTOM LINE@execdirect that’s cool. But what about bringing folks in the door? #maam09 Less than a second ago

Philadelphia Cultural Engagement Index

Creative Personal Practice Audience-Based Attendance

- Philadelphia Cultural Engagement Index, Greater Philadelphia Cultural Alliance, March 2009

• Dancing/Singing

• Taking Artistic Photos

• Curating photos

• Museums

• Cultural Institutions

• Live Performances

More Creative Practice = More Attendance

Encouraging creative participation

in visitors online will also lead to

greater visitation onsite

frameworks for successful social exhibits

• know your audience

• provide motivators to participate

• ensure quality

• build for sustainability

• allow for transparency

THANK YOU

@obviousplant awesome presentation, dude! #maam09 Less than a second ago