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Analysis of the Indian Telecom Industry
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Analysis of the Indian telecom industry
JAI HIND COLLEGE
BASANTSING INSTITUTE OF SCIENCE &
J.T. LALVANI COLLEGE OF COMMERCE
Bachelor of Management Studies
Yashh Berry
YEAR : 2011-2012
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JAI HIND COLLEGE
BASANTSING INSTITUTE OF SCIENCE &
J. T. LALVANI COLLEGE OF COMMERCE
23-24, Backbay Reclamation, A Road, Churchgate, Mumbai 400 020
Bachelor of Management Studies
Analysis of the Indian telecom industry
Name of the Student: Yashh Berry
Seat No.: _____________
Name of the Guide: Mrs. Adarsh Suri
Date: ________________
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DECLARATION
I, Yashh Berry of Jai Hind College of T.Y.B.M.S. (Semester V) hereby
declare that I have completed this project on Analysis of the Indian
Telecom Industry in the Academic year 2011-2012. The information
submitted is true and original to the best of my knowledge.
Signature of the Student
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CERTIFICATE
I, Mrs. Adarsh Suri hereby certify that Yashh Berry of Jai Hind College of
T.Y.B.M.S. (Semester V) has completed this project on Analysis of the
Indian Telecom Industry in the Academic year 2011-2012. The
information submitted is true and original to the best of my knowledge.
Signature of the Signature of the Principal
Project Coordinator of the College
Signature of the Signature of External
Course Coordinator Examiner
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ACKNOWLEDGEMENT
It has always been my sincere desire as a management student to get an opportunity to
express my views, skills, attitude and talent in which I am proficient. A project is one such
avenue through which a student who aspires to be a future manager does something creative.
This project has given me the chance to get in touch with the practical aspects of
management.
I am extremely grateful to the University of Mumbai for having prescribed this project work
to me as a part of the academic requirement in the Bachelor of Management (BMS) course.
I wish to appreciate the BMS Coordinator of Jai Hind College, Dr. Rakhi Sharma for her
valuable inputs. I would also like to thank the management and staff of Jai Hind College,
BMS for providing the entire state of the art infrastructure and resources to enable the
completion and enrichment of my project.
I wish to extend a special thanks to my project Guide Mrs. Adarsh Suri without whoseguidance, the project may not have taken shape.
Finally, I thank all my friends and family members who have directly or indirectly helped me
towards the execution of this project.
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Executive Summary
In todays information age, the telecommunication industry has a vital role to play.
Considered as the backbone of industrial and economic development, the industry has been
aiding delivery of voice and data services at rapidly increasing speeds, and thus, has been
revolutionising human communication.
Although the Indian telecom industry is one of the fastest-growing industries in the world,
the current teledensity or telecom penetration is extremely low when compared with global
standards. As majority of the population resides in rural areas, it is important that the
government takes steps to improve rural teledensity. No doubt the government has taken
certain policy initiatives, which include the creation of the Universal Service Obligation
Fund, for improving rural telephony. These measures are expected to improve the rural tele-
density and bridge the rural-urban gap in tele-density.
Over the years, the Indian Telecom Industry has contributed significantly towards Indias
economic as well as social development.
The size of the telecom industry in terms of subscriber base has grown by more than 5 times
in a span of 5 years. The subscriber base has increased from 77.64 mn in FY04 to 429.72 mn
in FY09, which can be largely attributed to the significant reduction in tariffs during the last
few years on account of intense competition.
Teledensity in India has also witnessed substantial improvement backed by robust growth in
subscriber base. While the teledensity has improved substantially to 36.98% by end of FY09
from just above 2% in FY99, there still exists a huge digital divide between the urban and
rural areas. On one hand the urban teledensity at 89% indicates a rapidly saturating urban
market and on the other hand teledensity of less than 20% in rural areas points to a huge
potential for growth in the telecom industry.
Despite the Indian economy witnessing a significant slowdown in growth on account of the
global economic crisis, the Indian telecom industry has shown resilient performance - with
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revenue growth of approximately 18% (y-o-y) during FY09.
The subscriber base of internet services reached 13.5 mn on March 31, 2009, as compared to
0.09 mn in 1997, primarily driven by the rapid growth in subscriber base of the incumbent
public sector. However, internet penetration in India is substantially lower than international
standards. Limited fixed line coverage, low PC adoption, cost of operation and maintenance,
low penetration in urban and rural population, service pricing and low computer literacy has
affected internet penetration in India.
The Indian telecom sector offers unprecedented opportunities in various areas, such as rural
telephony, 3G, virtual private network, value-added services, et al. Nonetheless, the lack of
telecom infrastructure in rural areas, lowering telecom tariffs, falling ARPU of telecomservice providers, lack of telecom infrastructure in semi-rural and rural areas, could inhibit
the future growth of the industry.
Over the years, the telecom industry in India has emerged as the third highest recipient of
FDIa clear indication that the sector has tremendous potential. Moreover, the Indian
telecom industry has been able to offer the lowest tariffs in the world due to the competitive
environment that prevails in the sector. However, despite being the most competitive and
high growth telecom market in the world, the rural market remains highly underpenetrated.
This is a huge opportunity for further growth and service providers are expected to tap into
this nascent opportunity in the near future. Combined with the proliferation of newer
technologies involving wireless communications and initiatives such as e-Agriculture, e-
Health, e-Education, and rural BPOs, telecom penetration in rural areas is likely to increase
manifold.
Indias high potential in telecommunications will eventually be realised on the back of
improving telecom infrastructure, favourable investment climate, competitive tariffs,
positive reforms and policy focus on increasing rural telecom coverage.
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INDEX
SR
NO.CONTENTS
PG
NO.
1. Introduction to the Indian Telecom Industry 9
2. History of Cellular Telephony In India 11
3. Evolution of Indian Telecom Industry 12
4. Indepth Analysis of Indian Telecom Industry 14
6. Mobile Network Operators in Recent Times 21
7. Government Policy 30
8. Case Study on Airtel 37
9. Circles in India 43
10. Research Methodology 44
11. Information Analysis 50
12. Project MOST 54
13. Bibliography 57
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Introduction to the Indian Telecom Industry
Last year, the telecom industry saw an intense tariff war as a result of which tariffs fell to
rock bottom levels and the rediscovery of the value of a paisa. Growth in the mobile voice
segment continued robustly, however, broadband continued to lag behind. While significant
inroads were made into the rural areas by private operators, the pace of rural penetration
could have been further enhanced with the launch of new schemes supported by the USO.
The most important event of the year was the launch of 3G (Mobile Broadband) services in
the country. After the successful auctions of 3G spectrum, operators have now started rolling
out the services.
3G will not only lead to introduction of new VAS applications but will also give a boost to
initiatives on new revenue streams such as m-education, m-governance, telemedicine and
most importantly will become the backbone for the broadband penetration. There will be
significant increase in the number of persons accessing the internet from their mobile
platforms. Other trends expected with 3G are that data will be segmented and the plans will
be tailor-made for different segments of the population. The tariff plans are expected to be
competitive and innovative. Though I believe that initially the take up of 3G services will be
concentrated more among urban subscribers and gradually it will move towards rural areas.
Another important event of the year was the successful implementation of Mobile Number
Portability (MNP) in the country. COAI took a lead in this initiative and made the launch of
MNP a success due to its untiring efforts along with the Ministry of Communication, TRAI
and the Telecom Industry. No other country had introduced MNP as quickly when there was
this level of complexity with ten to twelve players operating in twenty two telecom circles,
two MNPOs, several ILD and NLD carriers and over 700 million subscribers. This laudable
achievement was made possible due to the successful Public-Private Partnership of Ministry,
DoT, TRAI, Service Providers and the MNPOs.
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In fact, within two months of introduction of MNP, the predictions made by COAI regarding
the preferred service providers selected by customers were also confirmed. In the data
released by TRAI, it was evident that the GSM players are the preferred option selected by
the cellular subscribers. It is a world-wide trend that consumers of mobile services preferGSM over CDMA. GSM networks are hailed for their better network quality, wide selection
of valued added services and a variety of handsets and open networking systems.
Growth of Wireless Industry in India
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History of Cellular Telephony In India
1992 Telecommunication sector in India liberalized to bridge the gap through government
spending & to provide additional resources for the nations telecom target. Private
sector allowed participating
1993 The telecom industry gets an annual foreign investment Rs 20.6 million
1994 License for providing cellular mobile services granted by the government of India
for the Metropolitan cites of Delhi, Mumbai, Kolkata & Chennai. Cellular mobile
service to be duopoly (i.e. not more than two cellular mobile operators could be
licensed in each telecom circle), under a fixed license fee regime for 10 years.
1995 19 more telecom circles get mobile licenses
1995(August) Kolkata became the first metro to have a cellular network
1997 Telecom Regulatory Authority of India is set up
1998 Annual foreign investment in telecom stands at Rs 17,756.4 million.
1999 FDI inflow into telecom sector falls by almost 90% to Rs. 2126.7 million
1999 Tariff rebalancing exercise gets initiated
1999(March) National Telecom Policy is announced.
2000(June) FDI inflow drops further down to Rs 918 million coming
2000 (January) Amendment of TRAI Act.
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Evolution of the Indian Telecom Industry
Indian telecom sector is more than 165 years old. Telecommunications was first introduced in India in 1851
when the first operational land lines were laid by the government near Kolkata (then Calcutta), although
telephone services were formally introduced in India much later in 1881. Further, in 1883, telephone
services were merged with the postal system. In 1947, after India attained independence, all foreign
telecommunication companies were nationalised to form the Posts, Telephone and Telegraph (PTT), a body
that was governed by the Ministry of Communication. The Indian telecom sector was entirely under
government ownership until 1984, when the private sector was allowed in telecommunication equipment
manufacturing only. The government concretised its earlier efforts towards developing R&D in the sector by
setting up an autonomous bodyCentre for Development of Telematics (C-DOT) in 1984 to develop state-
of-the-art telecommunication technology to meet the growing needs of the Indian telecommunication
network. The actual evolution of the industry started after the Government separated the Department of Post
and Telegraph in 1985 by setting up the Department of Posts and the Department of Telecommunications
(DoT).
The entire evolution of the telecom industry can be classified into three distinct phases.
Phase I- Pre-Liberalisation Era (1980-89)
Phase II- Post Liberalisation Era (1990-99)
Phase III- Post 2000
Until the late 90s the Government of India held a monopoly on all types of communicationsas a result of
the Telegraph Act of 1885. As mentioned earlier in the chapter, until the industry was liberalised in the
early nineties, it was a heavily government-controlled and small-sized market, Government policies have
played a key role in shaping the structure and size of the Telecom industry in India. As a result, the Indian
telecom market is one of the most liberalised market in the world with private participation in almost all of
its segments. The New Telecom Policy (NTP-99) provided the much needed impetus to the growth of this
industry and set the trend for liberalisation in the industry.
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In-depth Analysis of the Indian Telecom Industry
The Indian telecommunications has been zooming up the growth curve at a feverish pace, emerging as one
of the key sectors responsible for India's resurgent economic growth. India is has surpassed US to become
the second largest wireless network in the world with a subscriber base of over 300 million in April,
according to the Telecom Regulatory Authority of India (Trai).
Segment-wise growth
Wireless segment has emerged as the preferred mode of telephone service by the consumers, reflected in the
rising share of mobile phone connections to total connections.
1. The share of mobile phones has increased from 71.69 per cent at the end of March 2009 to 87.68 per
-cent at the end of May 2010.
2. While total mobile subscriber base was 277.92 million, wire line subscriber base was 39.05 million.
3. Consequently, overall tele-density has increased to 27.59 per cent at the end of May 2010. India is
likely to be second largest mobile market in the BRIC nations, with560 million mobile users representing the
next great growth curve for both mobile and interactive marketing industries, according to a report by
Marketers.
Investment
The booming domestic telecom market has been attracting accelerating amount of investment. During April
2000 to March 2008, cumulative FDI inflows into the Indian telecommunications sector amounted to US$
3.84billion, accounting for 6.81 per cent of the total FDI inflows into the country.In fact, the surge in mobile
services market is likely to see huge amount of investment implying a mobile in the hands of every second
person in the country. Buoyed by the rapid surge in the subscriber base, huge investments are being made
into this industry by companies like
Maxis Communications-owned mobile service provider Aircel
Isrei Group's Quippo Telecom Infrastructure Ltd (QTIL)
The Central public sector enterprises(CPSEs) have lined upinvestments for infrastructure sectors like
telecom energy and power for2008-09.
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Vodafone Essar will invest US$ 6 billion over the next three years in a bid to increase its mobile
subscriber base from 40 million at present to over100 million.
ManufacturingIndia is emerging as a handset super-power as more manufacturers set up base in the country, it is not only
the world's fastest-growing telecom market but it is also making remarkable progress in the telecom
manufacturing space. The Indian telecom equipment manufacturing sector is set to become one of the largest
globally by 2010.Simultaneously, India's surging domestic market is also providing excellent investment
opportunities in other segments of telecom equipment industry.
Nokia Siemens Networks (NSN) is shifting its global services business unit headquarters from
Munich to India.
Nokia set up its manufacturing plant in Chennai
Samsung has set up its GSM mobile manufacturing base in Manesar.
Motorola has established a manufacturing plant in Sriperumbedur.
Sony Ericsson has set up GSM Radio Base Station Manufacturing facility in Jaipur and R&D centre
in Chennai.
LG Electronics set up plant of manufacturing GSM mobile phones near pune.
Elcoteq has set up handset manufacturing facilities in Bangalore
Value Added Services Market
India's runaway success in mobile telephony has also given a boost to the mobile value added services
(MVAS) market. According to a study by Stanford University and consulting firm BDA, the Indian MVAS
is likely to grow at a CAGR of 44 per cent 2012.
Government Initiatives
The Government has taken many proactive initiatives which has provided a framework for the rapid growth of
the telecom industry.
Opening the industry for private sector participation.
100 per cent FDI is permitted in telecom equipment manufacturing through the automatic route.
FDI ceiling in telecom services has been raised to 74 per cent.
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Establishment ofan independent regulator - the Telecom Regulatory Authority of India (TRAI)-for the
telecom sector.
Introduction of a Unified access licensing regime for telecom services on a pan-India basis.
Implementation of New Telecom Policy (NTP'99).
Introduction of Calling Party Pay (CPP) regime and lowering of access deficit coupled with introduction of
revenue share regime in ADC.
Introduction of Mobile Number Portability in a phased manner, starting with the fourth quarter of 2008.
Allowing service providers to share active infrastructure.
Road Ahead
According to a report by Boston Consulting Group, while only one in 20of the world's first two billion
mobile subscribers live in India, as many as one in every four of the next billion subscribers will be an
Indian.
The department of telecommunication estimates the total subscriber base to total 500 million by 2012, out
of which 80 million are expected to be from rural areas.
The Indian telecom industry's revenue, likewise, is estimated to increase, which according to Ernst &
Young is expected to total US$ 35billion, accounting for 3.6 per cent of the total GDP of the country .With
such growth projection, this industry is likely to see increased investments. In fact, total investment is
projected at US$ 76.6 billion during the eleventh plan period (2007-12). Private sector is estimated to
continue its dominant share, accounting for 67 per cent of the total projected investment while public sector
accounts for the rest.
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Top players
The top players based on cellular subscriber (in millions) base were
Cellular services can be divided into two categories:
1) Global System for Mobile Communications (GSM)
2) Code Division Multiple Access (CDMA).
The GSM sector is dominated by Airtel, Vodafone-Hutch, and Idea Cellular, while the CDMA sector is
dominated by Reliance and Tata Indicom.
Surprisingly, CDMA market has increased its market share up to 30% thanksto Reliance Communication.
However, across the globe, CDMA has been losing out numbers to popular GSM technology, contrary to
the scenario in India
Reasons for growth
The two major reasons that have fuelled this growth are
1.Low tariffs
2.Falling handset prices.
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Problems faced by the bottlenecks for ' Indian Telecom Industry ' are:
Slow reform process.Low penetration.
Service providers bears huge initial cost to make inroads and achieving break-even is difficult.
Lack of infrastructure in semi-rural and rural areas, which makes it difficult to make inroads into this
market segment as service providers have to incur a huge initial fixed cost.
Huge initial investments.
Limited spectrum availability and interconnection charges between the private and state operators.
Rural Telecom Marketan emerging market
According to numbers compiled by the Telecom Regulatory Authority of India, nearly 21 per cent of the
mobile user base now reside in the villages of India, where a few years ago none of the operators wanted to
venture. As on September 2011, out of the 209 million mobile users in the entire country,43 million were in
rural areas.
Rural India will wrest 40 percent of new telecom market Indias rural telecom connectivity is poised for
explosive growth in the next five to 10 years, grabbing a 40 percent share of the new market, a study
released Wednesday said. Of the estimated new 250 million Indian wireless users, in next 5-10 years
approximately 100 million will be from rural areas,said the study by the Federation of Indian Chambers of
Commerce and Industry (Ficci) and Ernst and Young. Operators have demonstrated they can achieve
profitability by reducing fixed costs, controlling variable costs and carefully tailoring services to the
requirements of their customers. A similar model with minor customization could be emulated in the rural
areas. The government will roll out new incentives for mobile networks in rural India. Its also planned that
the ultra-low cost handset of approximately Rs.840($20) to the market with built-in subsidies, lifetime
validity and minimal maintenance costs have promoted mobile usage in remote areas. Moreover, operators
could learn from business models that have been experimented across the developing world for expanding
rural connectivity.
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Reasons for rural inclination
Far from being considered as a social obligation , offering telecom services in rural areas has now become
the hot spot for private telecom operators. Nearly 75 per cent of the mobile users in the villages are now
owned by private operators as cellular phones catch the imagination of rural consumers. Until now, state-owned Bharat Sanchar Nigam Ltd was known to be the only significant rural telecom operator in the
country .Analysts said that the share of rural telecom consumers will continue to increase as operators have
initiated an aggressive roll-out plan to cover remote areas of the country. This is primarily driven by a slump
in the growth rate of mobile user base in the metro and urban areas. According to the data released by the
Cellular Operators Association of India Circle C and Circle B States such as Bihar, Kerala, Madhya Pradesh
and Punjab are showing better growth rates compared to the metros. Therefore, most of the mobile operators
are investing heavily in setting up infrastructure in these circles. The telecom regulator has suggested a
number of initiatives to make mobile connection attractive , including lower entry cost to make it more
affordable.
.
All India GSM Cellular Subscriber Base
Industry added record highest number of163 Million GSM subscribers globally during 2010.
India recorded the highest monthly GSM subscriber addition of over 17 Million.
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All India Cellular Subscribers- Annual Net Additions
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Mobile Network Operators in Recent Times
Aircel
Aircel group is an Indian mobile network operator headquartered in Chennai, Tamil Nadu,
that provides wireless voice, messaging and data services in India. It is a joint venture
between Maxis Communications Berhad of Malaysia and Sindya Securities & Investments
Private Limited, whose current shareholders are the Reddy family of Apollo Hospitals Group
of India, with Maxis Communications holding a majority stake of 74%. Aircel commenced
operations in 1999 and is today the leading mobile operator in Tamil Nadu, Assam, North-East and Chennai.
It is Indias fifth largest GSM mobile service provider & seventh largest mobile service
provider (both GSM and CDMA) with a subscriber base of over 51.83 million, as of January
31, 2011. It has a market share of 6.72% among the GSM operators in the country.
Additionally, Aircel has also obtained permission from Department of
Telecommunications (DoT) to provide International Long Distance (ILD) and National Long
Distance (NLD) telephony services. It also has the largest service in Tamil Nadu.
http://en.wikipedia.org/wiki/Mobile_network_operatorhttp://en.wikipedia.org/wiki/Chennai,_Tamil_Naduhttp://en.wikipedia.org/wiki/Department_of_Telecommunicationshttp://en.wikipedia.org/wiki/Department_of_Telecommunicationshttp://en.wikipedia.org/w/index.php?title=International_Long_Distance&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=National_Long_Distance&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=National_Long_Distance&action=edit&redlink=1http://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/w/index.php?title=National_Long_Distance&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=National_Long_Distance&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=International_Long_Distance&action=edit&redlink=1http://en.wikipedia.org/wiki/Department_of_Telecommunicationshttp://en.wikipedia.org/wiki/Department_of_Telecommunicationshttp://en.wikipedia.org/wiki/Chennai,_Tamil_Naduhttp://en.wikipedia.org/wiki/Mobile_network_operator8/3/2019 Lukman Dont Delete
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Airtel
Bharti Airtel Limited, commonly known as Airtel, is an Indian telecommunications
company that operates in 20 countries across South Asia, Africa and the Channel Islands. It
operates a GSM networkin all countries, providing 2G or 3Gservices depending upon the
country of operation. Airtel is the fifth largest telecom operator in the world with about
230.8 million subscribers across 19 countries at the end of June 2011. It is the largest cellular
service provider in India, with over 173.73 million subscribers at the end of October 2011.
Airtel is the third largest in-country mobile operator by subscriber base, behind China
Mobile and China Unicom.
Airtel is the largest provider ofmobile telephony and second largest provider offixed
telephony in India, and is also a provider ofbroadband and subscription television services. It
offers its telecom services under the Airtel brand and is headed by Sunil Bharti Mittal. Bharti
Airtel is the first Indian telecom service provider to achieve this Cisco Gold Certification. To
earn Gold Certification, Bharti Airtel had to meet rigorous standards for networking
competency, service, support and customer satisfaction set forth by Cisco. The company also
provides land-line telephone services and broadband Internet access (DSL) in over 96 cities
in India. It also acts as a carrier for national and international long distance communication
services. The company has a submarine cable landing station at Chennai, which connects the
submarine cable connecting Chennai and Singapore.
http://en.wikipedia.org/wiki/Channel_Islandshttp://en.wikipedia.org/wiki/GSM_networkhttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/List_of_mobile_network_operatorshttp://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Indiahttp://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Indiahttp://en.wikipedia.org/wiki/China_Mobilehttp://en.wikipedia.org/wiki/China_Mobilehttp://en.wikipedia.org/wiki/China_Unicomhttp://en.wikipedia.org/wiki/Mobile_telephonyhttp://en.wikipedia.org/wiki/Fixed_telephonyhttp://en.wikipedia.org/wiki/Fixed_telephonyhttp://en.wikipedia.org/wiki/Broadband_Internet_accesshttp://en.wikipedia.org/wiki/Pay_televisionhttp://en.wikipedia.org/wiki/Ciscohttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Ciscohttp://en.wikipedia.org/wiki/Pay_televisionhttp://en.wikipedia.org/wiki/Broadband_Internet_accesshttp://en.wikipedia.org/wiki/Fixed_telephonyhttp://en.wikipedia.org/wiki/Fixed_telephonyhttp://en.wikipedia.org/wiki/Mobile_telephonyhttp://en.wikipedia.org/wiki/China_Unicomhttp://en.wikipedia.org/wiki/China_Mobilehttp://en.wikipedia.org/wiki/China_Mobilehttp://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Indiahttp://en.wikipedia.org/wiki/List_of_mobile_network_operators_of_Indiahttp://en.wikipedia.org/wiki/List_of_mobile_network_operatorshttp://en.wikipedia.org/wiki/3Ghttp://en.wikipedia.org/wiki/2Ghttp://en.wikipedia.org/wiki/GSM_networkhttp://en.wikipedia.org/wiki/Channel_Islands8/3/2019 Lukman Dont Delete
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Idea Cellular Limited
IDEA Cellular is the 3rd largest mobile services operator in India with wireless revenuemarket share at 13.6 %. It recorded a subscriber base of over 93.75 mn as of 31st May 2011.
Idea is a pan-India integrated GSM operator and has its own NLD and ILD operations, and
ISP license. Idea won 3G spectrum in 11 service areas which contribute about 80% of the
companys existing 2G revenues. Idea has now launched 3G services in 9 service areas and is
committed to extend services in 10 new towns per day to progressively grow to cover 3,200
towns by the end of FY 2012. Ideas service delivery platform is ISO 9001:2008 certified,
making it the only operator in the country to have this standard certification for all 22 service
areas and the corporate office. Idea emerged as the biggest gainer, post the launch of Mobile
Number Portability in India. Idea Cellular, usually referred to as Idea, is an Indian wireless
telecom company based in Mumbai, India. Idea has recorded of over 98.4 million customers
as of August 2011.
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Uninor
Uninor is a young mobile operator in India. Uninor holds Unified Access Service Licenses tooffer mobile telephony services in each of Indias 22 circles with spectrum in 21 of these.
Uninor services are retailed across 320,000 points-of-sale and 622 exclusive stores and over
1700 distributors. The company employs close to 10,000 direct and partner employees and
has already crossed the 25 million subscriber mark across India. The 13 telecom circles
where Uninors services are commercially available together account for over 900 million
people or 75% of Indias population. Uninor is an Indian mobile network operator based in
Gurgaon, India. The company holds Unified Access Service(UAS) licences to offer mobile
telephony services in each of Indias 22 telecom circles, and has received spectrum to roll out
services in 21 of these (excluding Delhi). The company is a joint venture between Telenor
Group, a telecommunications company headquartered in Oslo, Norway, and Unitech Group,
an Indian real estate company. Telenor owns a controlling majority stake in the company
(67.25%), which has been branded Uninor in the Indian market.
Uninor offers mobile voice and data services based on the GSM technology, currently on a
4.4 MHz spectrum. Uninor services are commercially available in 13 circles across India.With a value for money proposition in the market, Uninor targets youth and other
communities within the Indian mass market.
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Videocon
Videocon is an industrial conglomerate with interests all over the world, and is a Indian
multinational company. The group has 17 manufacturing sites in India and plants
in China, Poland, Italy and Mexico. It is also the third largest picture tube manufacturer in the
world. The group is a USD 4 billion global conglomerate. Videocon Telecommunications
Limited, a Videocon group company offers GSM mobile services under the brand name
.Videocon Mobile Services. The GSM services are being provided in 16 service areas
namely Andhra Pradesh, Bihar, Gujarat, Haryana, Himachal Pradesh, Karnataka, Kerala,
Madhya Pradesh, Maharashtra, Mumbai, Orissa, Rajasthan, Tamilnadu incl. Chennai, UP
East, UP West & West Bengal and shall soon provide mobile services on a pan-India basis.
The Videocon group has an annual turnover of 4 billion USD, making it the largest consumer
electronic and home appliance companies in India. Since 1998, it has expanded its operations
globally, especially in the Middle East.
Today the group operates through six key sectors:
Consumer electronics
Mobile Phones
Colour picture tube glass
Oil and Gas
DTH
Telecommunication
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Vodafone
The company now has operations across the country with over 139 million customers.
Vodafone is one of the world's largest mobile communications companies by revenue with
over 370 million customers in its controlled and jointly controlled markets as at March 31,
2011. Vodafone currently has equity interests in over 30 countries across five continents
Products promoted by the Group include Vodafone live!, Vodafone Mobile Connect USB
Modem, Vodafone Connect to Friends, Vodafone Passport, Vodafone Freedom Packs,
Vodafone at Home, Vodafone 710 and Amobee Media Systems. Between June and August
2009, Vodafone suspended roaming charges within 35 different countries, allowing their
customers to take their standard UK price plan abroad.
In October 2009, it launched Vodafone 360, a new internet service for the mobile, PC and
Mac. On 15 February 2010 Vodafone launched world's cheapest mobile phone known as
Vodafone 150, will sell for below $15 (10) and is aimed at the developing world. It will
initially be launched in India, Turkey and eight African countries including Lesotho, Kenya
and Ghana.
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Ericsson
Ericsson is the world's leading provider of technology and services to telecom operators.
Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for
networks with over 2 billion subscribers and has the leading position in managed services.
The company's portfolio comprises mobile and fixed network infrastructure, telecom
services, software, broadband and multimedia solutions for operators, enterprises and the
media industry. Ericsson, one of Sweden's largest companies, is a provider of
telecommunication and data communication systems, and related services, covering a range
of technologies, including especially mobile networks. Ericsson is currently the world's
largest mobile telecommunications equipment vendor with a market share of35%.
Directly and through subsidiaries, Ericsson also has a major role in mobile devices and cable
TV and IPTV systems. Ericsson was also the inventor ofBluetooth.
Founded in 1876 as a telegraph equipment repair shop by Lars Magnus Ericsson, it was
incorporated on August 18, 1918. Headquartered in Kista, Stockholm Municipality, since
2003, Ericsson is considered part of the so-called "Wireless Valley". Since the mid-1990s,
Ericsson's extensive presence in Stockholm has helped transform the city into one of Europe's
hubs ofinformation technology (IT) research. Ericsson has offices and operations in morethan 180 countries, with more than 17,700 staff in Sweden, and also significant presences in,
for example, Brazil, China, Finland, India, Ireland, Italy, Hungary, the UK and the US.
In the early 20th century, Ericsson dominated the world market for manual telephone
exchanges but was late to introduce automatic equipment. The world's largest ever manual
telephone exchange, serving 60,000 lines, was installed by Ericsson in Moscow in 1916.
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Reliance
Reliance Communications Ltd. (commonly called RCOM) is anIndian broadband and telecommunications company headquartered in Navi Mumbai, India.
RCOM is the world's 16th largest mobile phone operator with over 144 million subscribers.
Established on 2004, a subsidiary of the Reliance Group. The company has five
segments: Wireless segment includes wireless operations of the company; broadband
segment includes broadband operations of the company; Global segment include national
long distance and international long distance operations of the company and the wholesale
operations of its subsidiaries; Investment segment includes investment activities of the Group
companies, and Other segment is consists of the customer care activities and direct-to-
home (DTH) activities.
It ranks among the top 5 telecommunications companies. Reliance
Communications corporate clientele includes 2,100 Indian and multinational corporations,
and over 800 global, regional and domestic carriers. The company has established a pan-
India, next-generation, integrated (wireless and wireline), convergent (voice, data and
video) digital networkthat is capable of supporting services spanning the entirecommunications value chain, covering over 24,000 towns and 600,000 villages. Reliance
Communications owns and operates the next-generation IP-enabled connectivity
infrastructure, comprising over 190,000 kilometers offiber optic cable systems in India,
USA, Europe, Middle East and the Asia Pacific region.
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Loop Mobile
Loop Mobile (Formerly BPL Mobile), usually referred to as LOOP is a mobile phone serviceprovider in India. It offers both prepaid and postpaid GSM cellular phone coverage
in Assam, Kolkata, North East, Mumbai, Madhya
Pradesh, Haryana, Orissa, Punjab, Rajasthan after receiving a license to operate across 21
telecom circles by DoT. BPL Mobile Communications is the countrys oldest mobile telecom
service provider been established in 1994 and currently operates in Bombay, with over 3
million subscribers. However, BPL Mobile was renamed to Loop Mobile in March 2009,
following the expiry of its brand-use agreement with the TPG Nambiar-owned BPL
Group. Having consistently met and exceeded TRAI benchmarks, is now ISO 9001:2008
certified. Loop Mobile has had several firsts to its credit in the Value-added service (VAS)
space which are technologically state-of-art and yet customer friendly. Being the country's
oldest telecom service provider, Loop Mobile is the first operator in the country to offer
services like MMS, GPRS and Caller Ring Tunes. Other VAS include Reply-All, Roaming
on Prepaid, Intelligent network, General Packet Radio Service (GPRS), Multimedia
Messaging Service(MMS), Missed Call Alert, Caller Ring Tune, Mobile Tracker, Doctor-on-
Call, "1 paise per sec prepaid plan, Karaoke Messaging among others. Apart from Mumbai,
it is among the new mobile services companies to be awarded licenses to operate across 21
circles by DoT. Loop Mobile uses the latest NGIP (Next Generation Internet Protocol)
and EDGE (Enhanced Data rates for GSM Evolution) technology.
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Government Policy
First and foremost mandate of the policy should be to clearly state that the telecomsector is to be recognized and treated as part of the national critical infrastructure with
the attendant benefits and responsibilities of this category. There is a need for a
National Telecom Infrastructure Policy which is essential for a uniform procedure to
be followed across all States. This should be defined by the Central Ministry for the
optimal growth of telecom infrastructure in the country.
The scientific and technological progress of a nation is a major determinant of its state
of development. Innovation and knowledge will be the key factors in our nations
progress in the 21st century. We must, therefore, foster an environment that promotes
and nurtures technological achievement and makes us a world leader in creating
intellectual property. Mobility or services on the move will drive adoption in India.
Voice Networks will converge around data networks. Higher bandwidth coupled with
technology innovations will bring about a radical change in the country's mobile
market, as it would facilitate higher speed and data throughputs, enabling the delivery
of a wide array of multimedia services, such as video streaming, music, movie
downloads and mobile TV. Network equipment providers will increasingly provide
backward and forward compatibility with various generations of networks and will
provide for seamless migration.
Another area of focus for the NTP should be that the convergence of markets and
technologies is forcing a realignment of the industry. Telecom and broadcasting
industries are encroaching upon each others territories and technology is blurring the
difference between various conduit systems such as wireline and wireless. The
growing trend of transmitting data in digital form is leading to a convergence that
makes the distinction between voice, fax, data, video, and other forms less relevant as
all are carried over the same networks. Thus, there is a need to work in sync with
different ministries in India to come up with comprehensive guidelines for promotion
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of services. Convergence of technology is happening rapidly but there is need for
matching convergence of regulations.
Certainty and confidence in the regulatory environment is essential for the steady
growth of this sector. Micro-regulation should give way to a market based approach.
The new policy also needs to focus more on strengthening research and development
efforts in the country and provide an impetus to build world-class manufacturing
capabilities.As the renewal of existing telecom licenses are around the corner, it
should be done in a transparent and rational basis.
There is also a dire need to make more and more wireless spectrum available to the
industry to meet the growing demands of the industry. There is a need to lay down a
clear roadmap for increased availability of spectrum introduce a simple, fair and
transparent spectrum usage charges regime that is easy to administer and enforce and
will help avoid arbitrage opportunities, Identification of new spectrum bands for
commercial use, especially exploiting the digital dividend band (700 MHz) for
delivering affordable & expeditious mobile broadband to all.
The future technological developments in mobile/ broadband are all focused on higher
data speeds, as the need of the future would be higher and higher data speeds. This is
also the reason why international bodies like ITU have named them IMT-Advancedtechnologies. This would also limit access and competition in the market. Thus, it is
suggested that in future, in the country, no spectrum band should be allocated/
dedicated to a particular generation of technology. The choice of the technology
should be left to the operators as they will decide which is best suited to customer
demands.
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We appreciate that the Government has realized the potential of Broadband and is working
towards facilitating its penetration. The Government is working towards making a national
optical fiber backbone to promote broadband in the country. However, the National
Broadband Plan does not cover the last miletaking services from the towers to the homes/
in the hands of the subscribers. It is a known fact that wireless is the quickest and most
efficient medium to provide broadband services in the access network. The future growth of
broadband in developing countries, especially India, will see wider deployment with greater
emphasis on wireless networks. Thus, it is required that all available technologies should be
leveraged for building up such a national broadband plan.
The Government should fund broadband proposals that leverage existing
underutilized infrastructure in innovative ways to deliver the needed services and
significantly improve coverage. The funding must avoid costly overbuild or
duplication of the existing network where it is capable of delivering acceptable
broadband at a lower cost than fiber based alternatives. Special subsidies may be
provided to specifically meet the national broadband objectives of the Government.
For example, operators who provide broadband services by use of 3G & BWA
services, a subsidy in the form of lower spectrum charges be provided to them.
Another area of concern and immediate attention of the industry is that the revenues
are stagnating and operating costs are constantly rising. Despite the drop in tariffs,
MoU havent seen any increase. On the contrary, MoU have fallen by more than 25%
in less than two years. As a result, the ARPU levels have almost halved during the
same time frame. Other factors contributing in the falling ARPU levels are urban
market saturation, expansion in rural markets, use of multiple SIMs and churning of
subscribers.
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Changes that the market will undergo in the coming year
Market Consolidation:Next year will witness consolidation in the countrys crowdedtelecoms market, with new entrants scaling down their rollout plans and shying away from
reducing tariffs further.
Shift of Focus from Urban to Rural: With rural teledensity at about 30% as compared to
urban teledensity of over 100%, the next wave of growth will come from rural areas.
Connecting the unconnected will be the prime focus in the coming year 2011 as we look
towards a great rural push by all service providers. Broadband will get a boost with the
launch of the National Broadband Plan.
Indigenous Telecom Manufacturing: In spite of being the second largest telecom market in
the world, telecom equipment manufacturing in India is still to take off and the repercussions
of this delay are now being felt. The growing demand, impetus from the Government will
surely result in boosting the manufacturing of telecom infrastructure in India.
Voice to Video and Data Applications: Increased utilization of Video and Data and other
Applications will lead to more revenue streams and will contribute enhanced revenue. Voicewill see a gradual downward shift.
Financial Services on Mobiles: There will be a significant increase in the banking and other
financial services, as well as other payments being offered on the mobile platform. With
dedicated efforts in the implementation of allocation of the UID, this has the potential to
facilitate financial services significantly in the coming year.
Brand differentiation: One of the key differentiator between operators would be the VAS
offerings they have in their portfolio and the quality of service they are providing. This is
expected to gain momentum, with the introduction of MNP and 3G.
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Growth Drivers, Trends and Services for the coming year
Mobile Banking: Another initiative expected to gather pace in this year is that of MobileBanking. Operators in India will increasingly leverage Mobile technology to open up
channels beyond the branch network of the banks and create a banking footprint to reach
banking services to the un-banked masses.
Use of Non-Conventional Energy Sources: Some mobile operators are already in the
process of carrying out trials on the use of non-conventional energy sources. This year will
see a greater emphasis on use of alternate energy in telecom sector.
Shift Towards smart handsets: Though the trend was started in last year, we believe that the
demand for smart phones will pick-up this year because of growing economy, increasing
demand and affordability.
Keeping the above market changes and growth drivers in mind, COAI is all geared up to
contribute incalculably towards the success of the industry.
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Governments Commitment to the Telecom Sector
Dec 8, 2011, 05.52AM IST
Companies:
Vodafone Group PLC
Idea Cellular Ltd.
NEW DELHI - The government is committed to sustaining growth of the country's telecoms
sector, Prime Minister Manmohan Singh said on Wednesday, seeking to boost investor
confidence in the once-booming sector that has been hit by regulatory uncertainties.
"I am aware of some concerns of the telecom industry regarding government policies in the
telecom sector," Singh told a gathering of telecoms industry executives on Wednesday.
"I wish to reassure industry of the government's full commitment to sustaining growth,
creativity and enterprise in this vitally important sector of our economy."
India's telecoms market, the second-largest in the world after China, has struggled in recent
years due to ferocious competition and a massive graft scandal, prompting authorities to
overhaul the decade-old industry regulations.
A former telecoms minister in Singh's government and a lawmaker of the ruling coalition are
among the 14 individuals and three companies charged in a case involving alleged rigging in
the grant of licences in 2007/08.
The Comptroller and Auditor General has estimated a potential revenue loss of up to $39
billion to the government due to sale of licences at below-market prices in that period.
Telecoms firms are now bracing for a steep increase in prices of second-generation spectrum
and other possible rule changes that may increase their costs of operations.
The heads of leading telecoms firms including Bharti Airtel, Reliance Communications and
Vodafone's Indian unit, last week met Singh and some other key ministers over the regulatory
concerns.
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In the new telecoms policy, which is expected to be finalised by early next year, the
government seeks to relax rules for mergers and acquisitions in the telecoms sector to
facilitate consolidation in the crowded 15-player market.
India opened the sector for private participation in the mid-1990s. Lower call tariffs and
aggressive network expansion by companies to smaller towns and rural areas has seen the
sector adding mobile phone users at a fast pace to 870 million currently, from about 5 million
in 2002.
"The telecommunications sector is one of India's success stories," Singh said.
"I would like to take this opportunity to assure all of you that our government will continue to
formulate forward-looking policies that will encourage further growth of the telecom sector."
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Case Study
The Vision & promise by 2012, Airtel will be the most admired brand in India:
Loved by more customers
Targeted by top talent
Benchmarked by more businesses We at Airtel always think in fresh and innovative ways about the
needs of our customers and how we want them to feel. We deliver what we promise and go out of our way
to delight the customer with a little bit more
Bharti Airtel
Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti Group, has a
diverse business portfolio and has created global brands in the telecommunication sector.Airtel comes to
you from Bharti Airtel Limited, Indias largest integrated and the first private telecom services provider
with a footprint in all the 23telecom circles. Bharti Airtel since its inception has been at the forefront of
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technology and has steered the course of the telecom sector in the country with its world class products and
services. The businesses at Bharti Airtel have been structured into three individual strategic business units
(SBUs) - Mobile Services, Airtel Telemedia Services& Enterprise Services. The mobile business
provides mobile & fixed wireless services using GSM technology across 23 telecom circles while the
Airtel Telemedia Services business offers broadband & telephone services in 94cities. The Enterprise
services provide end-to-end telecom solutions to corporate customers and national & international long
distance services to carriers. All these services are provided under the Airtel brand.
The Brand
Airtel was born free, a force unleashed into the market with a relentless and unwavering determination to
succeed. A spirit charged with energy, creativity and a team driven to seize the day with an ambition to
become the most globally admired telecom service. Airtel, after just ten years, has risen to the pinnacle of
achievement. As India's leading telecommunications company Airtel brand has played the role as a major
catalyst in India's reforms, contributing to its economic resurgence. Today they touch peoples lives with
their Mobile services, Telemedia services, to connecting India's leading 1000+ corporates.
Business Divisions
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FUTURE Development
In the mobile business, Bharti Airtel plans to make considerable investments in Network expansion to
establish presence in all census towns and over 500,000 villages across India by 2010, thereby covering
95% of the countrys total population. The companys strategic focus will be on furtherstrengthening the
Airtel brand through best-in-class customer service, which is backed by wide national distribution. The
Airtel subscriber base according to
COAI - Cellular Operator Association of India of May 2010 was:
The total is 67,425,935 or 32.81% of the total 205,460,762 GSM mobile connections in India till May
2008.
Achievements
Airtel was the first private player in telecom sector to connect all states of India.
Airtel is the first mobile service provider to introduce the lifetime prepaid services and electronic
recharge systems.
The network has spread over 93 per cent along the National Highways and 88 per cent of key railroutes across the State .
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Having achieved huge success in mobile services- postpaid and prepaid- Airtel has now entered
fixed-line telephony providing broadband services in 92 cities across India.
The company has an optical fiber network of 35,016 km and a customer base of 35,440,406 GSMmobile and 1,819,083 broadband subscribers.
Airtel is listed on The Stock Exchange, Mumbai (BSE) and The National Stock Exchange of
India Limited (NSE).
Rapidly expands network, to roll out across all census towns and over 5,00,000 villages
covering over 95% of the population.
Bharti Airtel crosses the 50 million customer markOCT 1,2007( 65million is the latest figure &
adding nearly 2 million subscribers every month)
Becomes the fastest private telecom company in the world to achieve this milestone
Enters into the league of the worlds top telecom companies, moves towards top 5 global mobile
companies
Adding 25000 towers every month expanding their network all over India.
Wide range of Value Added Serviceslike ringtones, caller tunes, news etc
Targets
Aggressive efforts are on to provide a superior network service that is congestion-free and to help
customers get connected the first time.
Also, the SMS capacity is sought to be raised from the current 5,500messages per second to 6,500
messages per second by March 2009.
Advertisements
Airtels advertising campaigns are always admired. Their idea of creating a signature ringtone with A R
Rehman was brilliant; and they still continue to use that tone. In a masterstroke they elevated the brand
without having to talk of talk time , rates etc.Then came the almost magical Express Yourself
campaign stunningly executed with excellent imagery and creativity. It showcased the ubiquitous utility of
the mobile phone through the situations ( a fighting couple, a bride entering church, an irate mob) but
converted a rationalpurchase decision to an extension of ones voice. And from that Bhartis market share
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has kept increasing to being the biggest mobile service provider. They chose the countrys most popular
people i.e. SRK, Kareena and Sachin for their campaign & made connection with people. Its
advertisements always touch the chord of the people.
Airtel to focus on rural expansion
Bharti Airtel, which had 48 million mobile users in September 2007, had 9.80million subscribers coming
from rural areas.Airtel, the leading mobile service provider, has planned to increase the pace of its network
expansion in rural areas during 2008-09.People in the rural markets are ready to go mobile and the growth
depends on the strength and the quality of the network. Distribution has been growing at a rapid pace and
Airtel will be in easy reach for all customers in the State.
Organizational Structure of AIRTEL
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LEVELS
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The Cities/States under GSM circles are:
Metros:
1. Delhi
2. Mumbai
3. Chennai
4. Kolkata
A' Circle:
1. Maharashtra
2. Gujarat
3. Andhra Pradesh
4. Karnataka
5. Tamil Nadu
B' Circle
1. Kerala
2. Punjab
3. Haryana
4. Uttar Pradesh
5. Rajasthan
6. Madhya Pradesh
7. West Bengal
8. Andaman & Nicobar
C' Circle
1. Himachal Pradesh
2. Bihar
3. Orissa
4. Assam
5. North Eastern States6. Jammu & Kashmir
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Research Methodology
Primary data: It will be collected with the help of a self administered questionnaire.
Secondary data: It will be collected with the help of books, research papers, magazines,
news papers, journals, Internet, etc
Data collection
Sample size:
1. Teens and Youth
2. Housewives
3. Corporates
Total sample size: 35
Sampling region:
Mumbai
Genre Vie
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Questionnaire and Analysis
1. Which mobile network operators do you use?
I received information on network operators from 35 respondents. On average, the
organisations they worked for used between one and two network operators each,
giving a total of 25 responses. Vodafone and Airtel are the most widely cited
operators:
The other leading network operatorsIdea, Loop and Relianceall received less than 10
responses in our survey.
How do you rate the voice call quality from your mobile network operator?
Voice calls on mobile networks can suffer from impairments like background noise, echoes
and voice distortion. Improving voice call quality is a priority for network operators at the
moment, and both Idea and Loop are planning trials ofHigh-Definition (HD) voicetechnology this year.
As far as my survey respondents are concerned, there's room for improvement in mobile
voice call quality, with only a smattering of 'excellent' responses being logged. Nine out of
thirteen Idea customers (69 percent) judge call quality to be 'good', while the majority of
responses for the other operators are either 'good' or 'average':
Airtel
Idea
Vodafone
Loop
Reliance
Other
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Vodafone
Airtel
Idea
Reliance
Loop Mobile
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How do you rate the mobile broadband coverage from your network operator?
Mobile data usage is on the increase, and mobile operators are constantly extending their
network coverage to keep pace with demandwitness recent announcements
from IDEA and Airtel. But are they doing enough? Again, there certainly seems to be room
for improvement, with both Vodafone's and IDEA's charts clustering around the 'average'
category. Meanwhile, the two small-sample networks (Reliance and Loop Mobile) in our
survey fail to muster an 'excellent' rating between them:
How do you rate the mobile broadband speed from your network operator?
The current headline speed for mobile broadband in the India is 14.4Mbps, which is an
upgrade from 7.2Mbps currently being rolled out by Vodafone. Airtel offers up to 4.5Mbps,
while IDEA, Reliance and Loop Mobile top out at 3.6Mbps. These are theoretical maximum
download speeds: in practice, factors like the distance to the nearest base station and
contention rates (the number of concurrent users) will result in variable, and generally
considerably lower, data rates.
'Average' is the modal judgement on speed for two most widely used network operators in
our survey, Vodafone and IDEA. The latter has a noticeably wider spread of results, running
the full gamut from 'abysmal' to 'excellent'.
How do you rate the service restrictions imposed by your network operator?
Mobile contracts often come with restrictions on the services you can useno accessing file
sharing sites, or making VoIP calls, for example. Alternatively, if you want unrestricted
service, you'll have to pay extra for it. More survey respondents find their network operator's
service restrictions 'acceptable' than any other category, although there are enough 'limiting'
and 'restrictive' responses to suggest that some contracts are not well matched to user
expectations:
http://news.zdnet.co.uk/communications/0,1000000085,39671918-1,00.htmhttp://news.zdnet.co.uk/communications/0,1000000085,39887558,00.htmhttp://news.zdnet.co.uk/communications/0,1000000085,39730201,00.htmhttp://news.zdnet.co.uk/communications/0,1000000085,39730201,00.htmhttp://news.zdnet.co.uk/communications/0,1000000085,39887558,00.htmhttp://news.zdnet.co.uk/communications/0,1000000085,39671918-1,00.htm8/3/2019 Lukman Dont Delete
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How do you rate the technical support from your network operator?Providing a good choice of handsets and services is a mobile network operator's lifeblood.
But this means that operators are also faced with fielding a wide range of support queries, via
some combination of phone, email and website. So how are they doing?
In my survey, Vodafone gets mostly solid 'good' and 'average' ratings, with a smattering of
'poor' and 'abysmal', while IDEA gains a couple of 'excellent' nominations. Among the low-
sample-size remainder, Airtel comes off best.
Loop Mobile
Reliance
Airtel
Vodafone
http://help.vodafone.co.uk/system/selfservice.controller?CONFIGURATION=1000&PARTITION_ID=1&CMD=STARTPAGEFRAMELESS&USERTYPE=1&LANGUAGE=en&COUNTRY=us&TIMEZONE_OFFSET=-3600000http://service.o2.co.uk/IQ/SRVS/CGI-BIN/WEBCGI.EXE?New,Kb=Companion,question=ref%28User%29:str%28Mobile%29http://www.t-mobile.co.uk/business/help-advice/http://www.t-mobile.co.uk/business/help-advice/http://service.o2.co.uk/IQ/SRVS/CGI-BIN/WEBCGI.EXE?New,Kb=Companion,question=ref%28User%29:str%28Mobile%29http://help.vodafone.co.uk/system/selfservice.controller?CONFIGURATION=1000&PARTITION_ID=1&CMD=STARTPAGEFRAMELESS&USERTYPE=1&LANGUAGE=en&COUNTRY=us&TIMEZONE_OFFSET=-36000008/3/2019 Lukman Dont Delete
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How likely are you to repurchase business contracts from your network operator?All vendors of technology products and services set great store by customer retention, but this
is particularly important to mobile network operators, for whom the basic mobile contract is
potentially the gateway to a variety of lucrative add-on services.
The positions of Vodafone and IDEA look pretty healthy in this regard in our survey, and
also for Reliance among the low-sample-size remainder; there are indications of customer
dissatisfaction for Loop Mobile and Airtel though.
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Information Analysis
Graph 1 & 2
Hence we can easily conclude that B circle and A circle have the maximum number of subscribers.
Maximum additions in October are in B circle and then A circle and minimum in the C circle.
74.36
215.11
246.13
89.8
0
50
100
150
200
250
300
Metro A Circle B Circle C Circle
Number of Subscribers as of Oct 2011 (in millions)
0.22
2.35
3.44
1.11
7.12
0
1
2
3
4
5
6
7
8
Metro A Circle B Circle C Circle Total
Number of Subscribers Additions in Oct 2011 (in
Millions)
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Graph 3 & 4
From here we can easily conclude as seen in the Research that Airtel, Vodafone and Idea have the maximum
subscribers in India and Reliance ,Loop and Others are lesser in number.
This graph is a clear indication of the recent trend that is taking place in the mobile services sector.The
excessive marketing , Low costs and various new services has led to the increasing popularity and subscriber
base of Uninor.Then comes Idea due to the new VAS offered by them.
173.73
145.92
101.8291.58
60.28
32.32
6.07 5.36 3.54 3.21 1.57
0
20
40
60
80
100
120
140
160
180
200
Airtel
Vodafone
IDEA
BSNL
Aircel
Uninor
Videocon
MTNL
Stel
Loop
Etisalat
Number of Subscribers as of Oct 2011 (in Millions)
0.95 0.92
1.64
0.51 0.49
2.67
-0.20
0.03 0.04 0.01 0.05
-0.5
0.0
0.5
1.0
1.5
2.0
2.5
3.0
Airtel
Vodafone
IDEA
BSNL
Aircel
Uninor
Videocon
MTNL
Stel
Loop
Etisalat
Number of Subscribers Additions in Oct 2011 (in Millions)
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Graph 5 & 6
These clearly show the subscriber figures in millions. Highest being in the B Circle and then A Circle.We can
also see the increase in subscriber base from Sebtember to October .
This graph depicts the increase in subscriber base in millions from September to October.
74.14
212.76242.69
88.69
618.28
74.36
215.11246.13
89.8
625.4
0
100
200
300
400
500
600
700
Metro A Circle B Circle C Circle Total
Subscriber Figures in (millions)September October
0.58
1.95
3.17
0.82
6.52
0.22
2.35
3.44
1.11
7.12
0
1
2
3
4
5
6
7
8
Metro A Circle B Circle C Circle Total
Subscriber Additions in (millions)September October
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Graph 7 & 8
This Pie Chart depicts the market shares of the major players in the telecom industry.
Bharti Airtel,
27.78
Vodafone Essar,
23.33IDEA, 16.28
BSNL, 14.64
Aircel, 9.64
Uninor, 5.17
Videocon, 0.97
MTNL, 0.86Stel, 0.57
Loop Mobile, 0.51
Etisalat, 0.25
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Project MOST
COAI has played an active role in promoting infrastructure sharing in India. Project
MOST (Mobile Operators' Shared Towers), which was aimed at promoting
infrastructure sharing among all the service providers to primarily establish proof of
concept of the possibility of multi-technology (GSM & CDMA) and multi operators
(upto 6 operators) sharing a single tower with a view to bring down costs and enhance
spread of affordable services continued to be carried out successfully by the industry.
The prime objectives of this project are:
To provide better coverage and quality to the subscribers.
To avoid undue proliferation of towers by leveraging the benefits of
technological innovations to improve the city skyline.
To make Cellular Mobile Communications more affordable for the subscribers
by reducing the costs for Service Providers.
To gear up the Mobile Communication facilities for the Commonwealth Games
in 2010 in New Delhi.
The coming year will see a greater implementation of infrastructure sharing amongst
the service providers so as to reduce costs and make available affordable service to far
flung areas of the country.
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Mobile Instant Messaging
Instant Messaging is a means of text communication between person to person (or
multi-person) / members of a predefined group. It is characterized by various features,
like interactive nature of text dialogue box and presence, which allows users to see
whether other members on their contact list are online and available (or not) to engage
in communication.
Mobile instant messaging in India is a classic example of true Public-Private
partnership, where all nine, both public as well as private, GSM operators in the
country have joined hand to ensure expansion of telecom horizons through
implementation of interoperable Mobile Instant Messaging Services.
Mobile Instant Messaging service is expected to gain popularity as it provides a real
time, fast-paced, multi-party conversation environment. It helps people to stay in
constant touch with their groups and also allow them to exchange text and other
multimedia features like emoticons, pictures, tunes, etc This application thus enhances
connectivity for the subscribers.
Further, Mobile Instant Messaging is a unique solution that caters to multiple consumer
requirements. Besides providing anytime anywhere connectivity, MIM also supports
enhances security features to block unwanted messages. Further, Mobile Instant
Messaging platform can be extended to enable Secured Mobile Money transfer.
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Subscriber Verification
The entire industry together with COAI had taken up the herculean task of re-verifying
its entire existing prepaid subscriber base of nearly 85 million. This task performed by
the Indian mobile Operators is one of its kind, the likes of which have not been seen
anywhere else in the world.
To accomplish this objective, the industry has put in enormous efforts to not only
ensure complete documentary proof of identity and address of each subscriber but alsoeducate their subscribers as well as their retail chain on the identification issue. Mailers
with details of the verification process were sent to each and every Point of Sale
personally by the Operators.
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Books
1. India's Telecommunications Industry by Ashok Desai Pg. 85
Newspaper
1. Times of India
Websites
1.http://www.zdnet.co.uk/reviews/mobile-networks/2010/05/11/service-and-
reliability-survey-2010-mobile-network-operators-40050744/3/2.http://www.dnb.co.in/IndianTelecomIndustry/RegulatoryFramework.asp
3.www.ibef.org/industry/telecommunications.aspx
4.www.cci.in/pdf/surveys_reports/indias_telecom_sector.pdf
5.www.dot.gov.in/osp/Brochure/Brochure.htm
6.asiancorrespondent.com/.../top-30-telecom-companies-in-india-by-m...
Bibliography
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