LSA15: State of the Association (Bill Dinan)

44 ZB of Digital Data by 2020

5%

Customer Relationships

Product Development

Operations

Supply Chain

Data-Focused Business

Fundamentally Changing Business

Areas in Which Big Data Will Have the Biggest Effect

According to Executives Worldwide:

IDC/EMC² 2014, Accenture 2014

2/5 Generating Significant

Revenues with Data

73%

67%

44%

28%

31%

65%

New Customers

Retain Existing Customers

Segment Marketing

Find New Geographic Markets

Develop New Product

Improve the Customer Experience

How Do SMBs Think Data Can Help Grow Their Business (%)?

Teredata 2014, Constant Contact 2014

• Built a top tier research team

• Introduced ‘LSA Insights’

• Local Mobile Trends Study