Louis vuitton ppt

PRESENTATION

By :AnuDeeptiIshaMadhu

HISTORY - In 1854 : Louis Vuitton

opened first store in Paris - In 1892 : Vuitton died

and the company started selling handbags.

- Headquarters : Paris , France .

KEY PEOPLE

Louis Vuitton : Founder

Bernard Arnault : President

Marc Jacobs : Art Director

TARGET MARKET

Both Men and Women

Age : Ranging from young adults to Seniors 22-65 yrs old.

Income : Around $5,500 or above per month

LVMH GROUP

Louis Vuitton Givenchy Guerlain Dior Moet & Chandon Veuve Clicquot Dom Peignon

PRODUCTS

Main products : Leather bags and wallets

Handbags , luggage and cosmetic bags

Time pieces Shoes Jewelry Sunglasses Belts ,scarves & Accessories

PRICE

Never on Sale !! Premium prices Price range : - Handbags : $ 550 - $ 3700 - Wallets : $ 200 - $ 700

PROMOTION

Advertisements - message : convey luxurious image - means of media : high-end fashion

magazines. Eg. – Vogue, Elle -Billboards

PLACES

Department Stores - Macy’s New York - Bloomingdales - Saks Fifth Avenue

Exclusive Distribution - Limited number of stores and

retailers

ENDORSEMENTS

Jennifer Lopez Kate Moss Uma Thurman Scarlett Johansson

REVENUE EARNED

€ 1.98 billion ( 2009 )

COMPETETORS

Gucci

Prada

H&M

GUCCI

History : Founded in 1921 by Guccio Gucci in Florence,Italy

Initially a Family Operated business and now owned by a french company PPR ( Pinault – Printemps – Redoute )

After WW2 : Internationally recognized as a luxury brand

BRANDS UNDER GUCCI GROUP

Gucci Bottega Veneta Yves Saint Laurent Bedat &Co. Boucheron YSL beaute Balenciaga Stella McCartney Alexander McQueen Sergio Rossi

Products & Key people

Clothing Watches Jewellery Shoes Leather goods

Key people : Patrizio Di Marco ( President & CEO )

Revenue earned

€ 2.2 billion ( 2009 )

PRADA

Founded in 1913 by Mario Prada

Headquarters at Milan ,Italy

More than 250 boutiques worldwide

PRODUCTS

Perfumes Bags Cosmetics Sunglasses Accessories Shoes Apparels

KEY PEOPLE

Miuccia Prada ( Head Designer )

Patri Zio Bertelli ( CEO )

REVENUE EARNED

€ 1.7 billion (2009 )

H&M Hennes & Mauritz AB

Founded in 1947 in Sweden by Erling Persson

Headquarters at Stockholm , Sweden

PRODUCTS

Cosmetics

Clothing

KEY PEOPLE

Stefan Persson ( Chairman )

Karl Johan Persson ( President &CEO )

2000 Stores in 37 different countries

REVENUE EARNED

SEK 118.697 million ( 2009 )

GLOBAL MARKET POSITION

LVMH : 16th

GUCCI : 45th

PRADA : 87th

H & M : 22nd