LogosPlatforms Google Analytics – Training Resources.
Post on 17-Jan-2016
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LogosPlatforms
Google Analytics –
Training Resources
Three aspects of training
Periscopix internal training program
Periscopix external training
program
Wider resources available
Periscopix internal program
Technical Interface
Know every report and trick!
Reporting Insight
How to analyse data to drive insights
Setting, measuring and visualising KPIs
Theory behind tracking, including non-website, app and Google Tag
Manager
Approximately five modules a week delivered over ten weeks
Around 50 individual modules
LogosPlatforms
A birds eye view
Technical Interface Reporting Insight
How does Google Analytics work Intro to interface Reporting in GA (in-interface only, including real-time & benchmarking) inc. Custom reports Understanding client's businesses
Intro to basic GA tracking + basic intro to Google Tag Manager
Intro to Admin side of interface inc. user permissions
Intro to custom reports and using custom dimensions / metrics Key concepts of analysis
Intro to advanced GA tracking part 1 (sub-domain, cross-domain, etc) Intro to Conversion reports (for Goals & Funnels) Account monitoring: Intelligence events, alerts &
notifications Intro to Segmentation
Intro to Goals & Funnels set-up Intro to Ecommerce reports Intro to Core Reporting API Our approach to optimisation
Intro to Ecommerce tracking Intro to Audience reports (inc. Demographics & Other Reports)
Advanced reporting (magic dashboards + other tools like Tableau & Klpfolio) Intro to Remarketing
Next steps tagging (demographics) Intro to Acquisition reports Attribution analysis
Intro to campaign tagging & how GA identifies traffic source Intro to Behaviour reports Attribution modelling
Intro to advanced GA tracking part 2 (events, virtual pageviews content grouping) Associated examples / reports: User ID views Approach to AB testing
Regex &jQuery Analysing User-level behaviour in GA Intro to Optimizely (& other tools)
Intro to advanced GA tracking part 3 (custom dimensions, custom metrics, User ID set-up) Filters & account structure
Intro to debugging Sampling
Advanced GTM / GTM wrap-up How GA (& GAP) integrates with other tools
Intro to Quality Assurance Intro to GAP
Tracking beyond websites
Intro to Big Query Intro to App Tracking
Preparation Interactive session Task
Process per module
Session lets new joiner ask
questions and trainer to give
examples, tips & our spin
We prescribe specific online videos
or articles, plus textbook content
to cover basics
Either quiz or practical task used to
gauge quality of training and new
joiners understanding
Periscopix external program
Technical Interface
How to navigate the interface
Reporting Insight
How to manipulate data to drive insight
Understanding how to report on KPIs
How GA works & what’s possible
Moving from a basic intro to the tool up to more advanced data manipulation
One day session
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Example external training schedule
• Task-focussed at each stage to steadily build confidence and knowledge within Google Analytics
• End with an open workshop on reporting
LogosPlatforms
Post-Training Support
Wider training resources available
Online training Textbooks Online
collateral
LogosPlatforms
Online training collateral
LogosPlatforms
Our recommended textbooks
LogosPlatforms
Online collateral
LogosPlatforms
Questions?
top related