Transcript
Local Search
How to get found and stay there!
LOCAL SEARCH OPTIMIZATION
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What is Local Search?
Google Place now Google+ Local
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Agenda
• Keyword Research• On-site Optimization• Google + Local Page Optimization• Online Customer Reviews• Obtaining and Retaining Local Citations
(backlinks)
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Agenda
• Participating in Social Media• Mobile and Local Search• Measuring and Adjusting your Strategy• Q & A
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Keyword Research
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Keyword Research
• Primary Keywords– Plumber, plumbers, plumbing contractors
• Local Identifiers– Stratford plumbers, plumbers in Stratford
Analytics = Ongoing Keyword Research
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On-Site Optimization
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Calls to Action
• Appropriate• Prominent• Easily Accessible
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Meta Descriptions
Sebringville Commmunity Centre Hall Rental - Thesaa.netwww.thesaa.net/hall-rentalSebringville Community Centre Hall Rental available for rent call 519-393-6300. 519-393-6300.
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Optimized Google+ Local Page
http://www.google.com/+/business/
Choose a category
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Optimized Google+ Local Page
Add Info
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Optimized Google+ Local Page
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Optimized Google+ Local Page
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Optimized Google+ Local Page
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Online Customer Reviews
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Online Customer Reviews
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Online Customer Reviews
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Online Customer Reviews
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Online Customer Reviews
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Local Citations (Backlinks)
Local Websites Chambers of Commerce, Event Calendars etc.
Local DirectoriesResearch directories for your keywords Free & Paid
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Participate in Social Media
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Participate in Social Media
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Participate in Social Media
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Participate in Social Media
{Relevant Content} your audience is
willing to read and share is
SEO gold
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Participate in Social Media
• Run contests to build following• Actively solicit feedback• Comment on other relevant blogs• Host live Twitter chats of Google+ Hangouts
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Be Mindful of Mobile
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Be Mindful of Mobile
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Be Mindful of Mobile
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Measure & Adjust
• Which keywords are most effective• Highest ranking pages• Most effective social media networks• Compare to competitors
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Measure & Adjust
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Conclusion
1. Identify Keywords2. Optimize Website3. Google+ Local Page4. Use Social Media5. Be Mindful of Mobile6. Measure & Adjust
Get found in Local Search
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About WSI
• Provide advanced digital marketing solutions• Business of all sizes and industries• Our goal is to help businesses:– Elevate their online brand reputation– Generate more leads through the Internet– Tap into new revenue opportunities– Take their profit potentials to higher levels
• World’s largest network of Internet Consultants • Service more than 80 countries internationally• Corporate head office in Toronto, Canada
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Recognitions
• Awarded 6 WMA Web Awards for 2012 (Web Marketing Association)
• In the categories of:– Outstanding Website– Non-Profit– Home Building– Sports– Pharmaceuticals– Retail
WSI has captured 35 WMA Awards in total
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Recognitions
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Contact Info
Dave Scott519-508-2002
dscott@wsidavescott.comwww.wsidavescott.com
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