Live Nation Digital Marketing Campaign

Live Nation Digital Marketing StrategyBy: Jeff Ten Broeck

Demographic

Social Media Campaign Facebook

Feedback News/ Ticket deals

Twitter Picture contest

Instagram

Pinterest Concert lineup contest

Blog Shape conversation

Mobile Strategy Download the app for free

Purchase tickets on the go

Set concert alerts

Search Engine Optimization Google Analytics

Live Analytics

Google AdWords Campaign

Live Nation Concert Tickets

Conveniently order tickets online.

Purchase now for half off!

http://www.livenation.com/

Purchase Tickets Online

Enjoy live music locally.

Purchase now for ticket deals!

http://www.livenation.com/cities/124616/lansing-mi

Inbound > Outbound

Public Relations

Spend Some Money to Make Some Money Monitor Growth

Viewing ticket sales Customer acquisition Demographic analysis

What is the cost of the digital marketing campaign?

Recap Demographic = 16-45 year olds

Social Media Facebook Twitter Instagram Pinterest Blog

Mobile strategy

= SEO

Google AdWords

Inbound Marketing

Public Relations

Monitor Success

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INCREASE IN LIVE NATION TICKET SALES