LinkedIn Presentation at MCED
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Presentation on LinkedIn given on June 18, 2009 at MCED
Transcript
- 1. The Who, What, When, Where, and Why of this Strange New World By http://www.linkedin.com/in/kirkhill (aka Kirk Hill) & http://www.linkedin.com/in/johnm (aka John Moore)
2.
- What is LinkedIn?
- Who uses LinkedIn?
- Why should I use LinkedIn?
- When should I jump in to using LinkedIn?
- Where do I find _________ on LinkedIn?
- Q & A with Kirk and John
3.
- It is NOT MySpace, Facebook, or Twitter
- LinkedIn is a community of over 41 million professionals
- A new member joins LinkedIn approximately every second
- A place to stay informed about your contacts and industries of interest to you
- A portal to find the people & knowledge you need to achieve your goals
- A way to control your personal brand
4.
- Access executives from all Fortune 500
- Lets you see how people are related to each other
- Find the people that know the people you want to meet
- Collaborate with other like minded people with the groups feature
5.
- Entrepreneur Creates New Company Because of Advice and Connections He Found on LinkedIn
- Advertising Professional Finds Investors and Helped his Sales Team
- After Layoff, Worker Lands New Job By Using LinkedIn Groups
- Company Hires Chief Administrative Officer and Another SVP
- Grad Student at Brown University Lands Job at Microsoft Before Graduation
6.
- Venture Capitalist Uses LinkedIn to Get Connected
- CEO Uses LinkedIn Jobs to Recruit Talent, Saves Tens of Thousands in Recruiter Fees
- SVP Gets $250,000 Opportunity Because of LinkedIn
- Investment Banker Uses LinkedIn to Land $300,000 in New Business
- CEO Lands Million Dollar Client Via LinkedIn
7.
- Looking for a job or looking to hire someone
- Looking to connect with others in the community
- Gathering information
- Building credibility and referrals
- Assisting with sales
- Finding resources
8.
- Reverses the Sales Process
- Open up what you offer to a much wider audience
- An accepted way to sing your own professional praises
- Gather and publish recommendations
- Track your contacts
9.
- Immediately if not sooner
- Profiles can be built up over time so dont worry about having all information right away
- Probably many people that you already know are on LinkedIn
- Also take a look at the LinkedIn groups that are relevant to you
10.
- Starts with resume type information
- Job Experience
- Education
- Specialties (or Keywords)
- Interests
- Groups and Associations
- Add in cover letter or marketing summary
- Point to company or personal websites/blogs
- Small status line that gets posted to your connections home page and email notifications
11.
- Ability for people to post recommendations to your profile great marketing tool
- Tips for getting people to write recommendations for you
- Start by recommending others
- Ask people to recommend you
- Write recommendations and have people approve and submit them using their LinkedIn account
12.
- One way to share contact information with people that you meet, however:
- No phone, fax, or cell numbers on your contacts profiles so you will need to either enter it into the LinkedIn contact manager (Beta) or use another tool for keeping this info
- Have access to the contacts of your contacts
- You may have 100 first level contacts
- If those contacts each have 100, you have access to 10,000 second level contacts
- If each second level contact has 100, you have 1,000,000 third level contacts
13.
- Interesting data about your first three levels of contacts
- Number of people at each level
- Percentage of connections by world region
- Percentage of connections by industry
- Allows you to get a quick understanding of what types of people are in your network
14.
- Thousands of groups/associations that you can join and participate in
- Discussion Boards
- Bulletin board functionality allowing members to share information and interact through comments
- News
- Allows group members to highlight and comment on news stories that are relevant to the group
- Job Board
- Directly contact and connect with other group members
15.
- This is the real power of LinkedIn groups
- Group managers have control over group
- Manage the group profile page which includes short and long descriptions and a group website link
- Can either open group to everyone or accept members on an individual basis
- Mark discussions as featured and to moderate discussions and comments
- Ability to send announcements to the whole group
16.
- Promote Everywhere
- LinkedIn Status
- Blogs
- Start, comment on, and mark as featured relevant discussions on the discussion board
- Discussion boards are heart and soul of the group
- Consider having or encouraging face-to-face, offline networking events
17.
- Post and comment on relevant News articles
- Use announcements intelligently and solicit feedback on the relevance and usefulness of announcements
- Cross post relevant discussions to other groups with links back to the group that you are promoting
18.
- LinkedIn Answers
- Post a question to your connections and to the LinkedIn community as a whole
- LinkedIn Polls
- Use these when you want to poll the LinkedIn community
- In addition to asking questions and posting polls, remember to answer questions and polls to get your name associated with a particular area of expertise
19.
- If you are not on LinkedIn you need to get on now
- LinkedIn has a ton of benefits for professional social networking
- Online Resume
- Online Branding
- Groups
- Questions and Answers
- Polls
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