LinkedIn Presentation at MCED

• 1. The Who, What, When, Where, and Why of this Strange New World By http://www.linkedin.com/in/kirkhill (aka Kirk Hill) & http://www.linkedin.com/in/johnm (aka John Moore)

2.

• What is LinkedIn?

• Who uses LinkedIn?

• Why should I use LinkedIn?

• When should I jump in to using LinkedIn?

• Where do I find _________ on LinkedIn?

• Q & A with Kirk and John

3.

• It is NOT MySpace, Facebook, or Twitter

• LinkedIn is a community of over 41 million professionals

• A new member joins LinkedIn approximately every second

• A place to stay informed about your contacts and industries of interest to you

• A portal to find the people & knowledge you need to achieve your goals

• A way to control your personal brand

4.

• Access executives from all Fortune 500

• Lets you see how people are related to each other

• Find the people that know the people you want to meet

• Collaborate with other like minded people with the groups feature

5.

• Entrepreneur Creates New Company Because of Advice and Connections He Found on LinkedIn

• Advertising Professional Finds Investors and Helped his Sales Team

• After Layoff, Worker Lands New Job By Using LinkedIn Groups

• Company Hires Chief Administrative Officer and Another SVP

• Grad Student at Brown University Lands Job at Microsoft Before Graduation

6.

• Venture Capitalist Uses LinkedIn to Get Connected

• CEO Uses LinkedIn Jobs to Recruit Talent, Saves Tens of Thousands in Recruiter Fees

• SVP Gets $250,000 Opportunity Because of LinkedIn

• Investment Banker Uses LinkedIn to Land $300,000 in New Business

• CEO Lands Million Dollar Client Via LinkedIn

7.

• Looking for a job or looking to hire someone

• Looking to connect with others in the community

• Gathering information

• Building credibility and referrals

• Assisting with sales

• Finding resources

8.

• Reverses the Sales Process

• Open up what you offer to a much wider audience

• An accepted way to sing your own professional praises

• Gather and publish recommendations

• Track your contacts

9.

• Immediately if not sooner

• Profiles can be built up over time so dont worry about having all information right away

• Probably many people that you already know are on LinkedIn

• Also take a look at the LinkedIn groups that are relevant to you

10.

• Starts with resume type information

• • Job Experience

• • Education

• • Specialties (or Keywords)

• • Interests

• • Groups and Associations

• Add in cover letter or marketing summary

• Point to company or personal websites/blogs

• Small status line that gets posted to your connections home page and email notifications

11.

• Ability for people to post recommendations to your profile great marketing tool

• Tips for getting people to write recommendations for you

• • Start by recommending others

• • Ask people to recommend you

• • Write recommendations and have people approve and submit them using their LinkedIn account

12.

• One way to share contact information with people that you meet, however:

• • No phone, fax, or cell numbers on your contacts profiles so you will need to either enter it into the LinkedIn contact manager (Beta) or use another tool for keeping this info

• Have access to the contacts of your contacts

• • You may have 100 first level contacts

• • If those contacts each have 100, you have access to 10,000 second level contacts

• • If each second level contact has 100, you have 1,000,000 third level contacts

13.

• Interesting data about your first three levels of contacts

• • Number of people at each level

• • Percentage of connections by world region

• • Percentage of connections by industry

• Allows you to get a quick understanding of what types of people are in your network

14.

• Thousands of groups/associations that you can join and participate in

• Discussion Boards

• • Bulletin board functionality allowing members to share information and interact through comments

• News

• • Allows group members to highlight and comment on news stories that are relevant to the group

• Job Board

• Directly contact and connect with other group members

15.

• This is the real power of LinkedIn groups

• Group managers have control over group

• • Manage the group profile page which includes short and long descriptions and a group website link

• • Can either open group to everyone or accept members on an individual basis

• • Mark discussions as featured and to moderate discussions and comments

• • Ability to send announcements to the whole group

16.

• Promote Everywhere

• • Twitter

• • LinkedIn Status

• • Facebook

• • Blogs

• Start, comment on, and mark as featured relevant discussions on the discussion board

• • Discussion boards are heart and soul of the group

• Consider having or encouraging face-to-face, offline networking events

17.

• Post and comment on relevant News articles

• Use announcements intelligently and solicit feedback on the relevance and usefulness of announcements

• Cross post relevant discussions to other groups with links back to the group that you are promoting

18.

• LinkedIn Answers

• • Post a question to your connections and to the LinkedIn community as a whole

• LinkedIn Polls

• • Use these when you want to poll the LinkedIn community

• In addition to asking questions and posting polls, remember to answer questions and polls to get your name associated with a particular area of expertise

19.

• If you are not on LinkedIn you need to get on now

• LinkedIn has a ton of benefits for professional social networking

• • Online Resume

• • Online Branding

• • Groups

• • Questions and Answers

• • Polls