LinkedIn for Branding and Job Leads
Post on 09-May-2015
838 Views
Preview:
DESCRIPTION
Transcript
Peer Learning and Leadership Network
Using LinkedIn for Branding and Job Leads
Using LinkedIn for Branding and Job Leads
April 21, 20111 p.m.
Presenter:
Michele Martin, DiscoverAbility NJ, John J. Heldrich Center for Workforce Development Rutgers, The State University of New Jersey
Use Chat box to
communicate with
chairperson
Use Hide Chat for a cleaner,
uncluttered webinar
Select Full Screen to maximize presentation; minimizes chat feature Webinar Layout
Michele Martin
Materials and an archived version of this webinar will be available at www.discoverabilitynj.org
Agenda• How employers are finding applicants• LinkedIn Basics• LinkedIn Features/Tools• Branding on LinkedIn• Networking on LinkedIn• Finding Job Leads on LinkedIn
How Employers Find Applicants
Internal candidates filled nearly 50% of all job openings in a company
Source: CareerXRoads 2010 Survey
26.7% of external new hires come from referralsOne hire for every 15 referralsNumber one source for hires
Source: CareerXRoads 2010 Survey
22.3% come from company website
Source: CareerXRoads 2010 Survey
13.2% come from job boards
CareerBuilder and Monster two top sites
• Professional social network
• Way to research businesses and individuals
• Professional “branding” opportunity
Basics
1. Sign Up for an Account
2. Create Your Profile
3. Add New Sections
4. Make Connections!
5. Meet their connections. . .
Features
Newsfeed and Updates
Company Search
Company Profiles
Company Profiles
Questions & Answers
LinkedIn Groups
Tools
LinkedIn Companion
LinkedIn TextIn
LinkedIn Signal
LinkedIn Outlook Toolbar
LinkedIn Email Signature
For Branding
Your Profile
• Complete the entire profile!• Upload a professional photo• Have a great headline• Highlight accomplishments, not
responsibilities• Set Profile to “Public”
Add Skills
Requesting a Recommendation
• Select carefully• Send personalized request• Provide some guidance on what they should
highlight for your job search• Try GIVING one first!
Recommendation Tips
• Be specific• Highlight accomplishments• Keep it short and simple• Highlight info that is NOT on the profile• Use examples, not just adjectives
Other Branding Tips
• Update status • Link to other online tools (Twitter, blog,
portfolio)• Join and participate in Groups• Answer Questions• Find and follow target companies
Networking
Make Connections!
Meet their connections. . .
“Six Degrees of Kevin Bacon”
Building Your Network• Join and participate in Groups—great way to get to
people for connections!
• Be a good “neighbor”--update your status, share articles, make referrals, give advice.
• Ask for introductions from your 1st level contacts to get to 2nd and 3rd level connections.
• For 3rd level connections, join groups they belong to and interact via the group
Finding Job Leads
More Ideas
• Search for all target companies to see if you have 1st or 2nd level contacts.
• Search for people with your skills in industry you are targeting to see where they work.
top related