LinkedIN B2B Social Networking
Post on 29-Nov-2014
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TACTICS TO GROW YOUR NETWORK AND EARN MORE PROFITS THROUGH LINKEDIN
B2B Social Networking
ENTREPRENEUR ADVISORS, DECEMBER 2009
The Trade Show
Like a trade show, LinkedIN gives B2B sales professionals the unique opportunity to connect with potential clients in a business focused environment. Taking a strategic approach without going overboard will net a larger network and more profits.
LinkedIN Benefits Self-Organized Network Focused on business Capture new connections 24/7 Availability Scalable
Brand Yourself
Complete your profile to the greatest extent possible Picture Resume/Work Experience Up to date information
Create a Positive Perceptions Transperency – Be open and honest Activity – Update and engage regularly Knowledge – Post content interesting, useful and self-
less for your audience of peers and clients
Start and Grow Your Network
Work with what you got Upload an existing database Send invitations
Generate new connections Meet someone new? Invite
them to connect Actively discuss your LinkedIN
account in conversationSee who your network
knows A current contact is bound to
be connected to an old contact
Join Relevant Groups
Join industry groups Be a thought leaders
Join groups your clients would join
Actively Participate Comment on discussions Pose questions
Seek connections with other group members Ask other members to
connect Focus on active members
Start a Group
Administer a group for your peers Be the thought leader Create lively discussions Promote among your peers
Administer a group your clients would want to join What connections do they want to make? What are their needs and how can you fulfill them?
Start a group around a popular event Industry trade shows, meetings, conventions
Tip: Take groups offline by hosting in-person networking events
Search for Your Market
Research to find connections Make note of groups,
recent activity, current connections
Use data for sales prospecting Learn organizational
structure, current roles
Actively Promote Yourself
LinkedIN Paid Advertising Target key LinkedIN users based on seven different
criteria: location, company size, industry, job function, age, seniority, gender
Go Premium
Create greater efficiency by upgrading your LinkedIN account
Look in the Mirror
Content Matters Regular and measured activity Useful information for others to use
Recommendations Ask for them and give them selflessly
Transparency Matters Always post unique recommendations, comments and
discussionsThe skills and experiences that you have
earned is what matters the most
Entrepreneur Advisors
www.entadvisors.com Twitter: @entadvisors
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