Lexis Global Social Media Check Up Info Graphic

191

14

6

11

931

14

10

35

14

31

16

4

5

1519

6

6

19

2

23

5

15

Overall usage of social media networks

Of the 110 law firms audited...

Global Social Media Check UpAn audit of 110 law firms

77%of audited law firms are using one or more social media networks

LexisNexis® Martindale-Hubbell® commissioned Burson-Marsteller to compile an international audit of

the use of social media networks by 110 law firms in 22 international cities during April and mid-May 2011.

The audit looked at the presence, levels of activity and community sizes on LinkedIn, Twitter, Facebook,

YouTube and blogs, to quantify engagement levels.  Qualitative research was also undertaken to examine

the nature of activity on social media channels and how this differed by region.

Download the full report: www.martindale-hubbell.co.uk/socialmedia

Download the full report: www.martindale-hubbell.co.uk/socialmedia

Overall usage by network

LinkedIn usage - of the 85 firms using LinkedIn...

Twitter usage - of the 35 firms using Twitter...

Facebook usage - engagement levels...

YouTube usage - Usage appears to be low...

Number of firms using social media by region

10 -20 -

30 -40 -

50 -60 -

70 -80 -

90 -100 -110 -

NUM

BER

OF

FIRM

S

SOCIAL MEDIA CHANNELS

85

35 32 12 9 8

LINKEDIN TWITTER FACEBOOK YOUTUBE BLOG INTEGRATION

North America & Latin America

Middle East & Africa

Western & Eastern Europe

Asia Pacific

85

279

243

8

12

110

9

12Firms have

a profile

Own a group

Have chatter on LinkedIn

answers

Broadcast

Interact

Parkeddomains

10 - 100 fans

1,000 plus fans

100 - 500 fans

Parked domains

Firms have their own channel

Number of audited law firms using each network

Do use network

Do notuse network