19 1 14 6 11 9 31 14 10 35 14 31 16 4 5 15 19 6 6 19 2 23 5 15 Overall usage of social media networks Of the 110 law firms audited... Global Social Media Check Up An audit of 110 law firms 77% of audited law firms are using one or more social media networks LexisNexis ® Martindale-Hubbell ® commissioned Burson-Marsteller to compile an international audit of the use of social media networks by 110 law firms in 22 international cities during April and mid-May 2011. The audit looked at the presence, levels of activity and community sizes on LinkedIn, Twitter, Facebook, YouTube and blogs, to quantify engagement levels. Qualitative research was also undertaken to examine the nature of activity on social media channels and how this differed by region. Download the full report: www.martindale-hubbell.co.uk/socialmedia Download the full report: www.martindale-hubbell.co.uk/socialmedia Overall usage by network LinkedIn usage - of the 85 firms using LinkedIn... Twitter usage - of the 35 firms using Twitter... Facebook usage - engagement levels... YouTube usage - Usage appears to be low... Number of firms using social media by region 10 - 20 - 30 - 40 - 50 - 60 - 70 - 80 - 90 - 100 - 110 - NUMBER OF FIRMS SOCIAL MEDIA CHANNELS 85 35 32 12 9 8 LINKEDIN TWITTER FACEBOOK YOUTUBE BLOG INTEGRATION North America & Latin America Middle East & Africa Western & Eastern Europe Asia Pacific 85 27 9 24 3 8 12 1 10 9 12 Firms have a profile Own a group Have chatter on LinkedIn answers Broadcast Interact Parked domains 10 - 100 fans 1,000 plus fans 100 - 500 fans Parked domains Firms have their own channel Number of audited law firms using each network Do use network Do not use network
Lexis Global Social Media Check Up Info Graphic
Jan 13, 2015
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191
14
6
11
931
14
10
35
14
31
16
4
5
1519
6
6
19
2
23
5
15
Overall usage of social media networks
Of the 110 law firms audited...
Global Social Media Check UpAn audit of 110 law firms
77%of audited law firms are using one or more social media networks
LexisNexis® Martindale-Hubbell® commissioned Burson-Marsteller to compile an international audit of
the use of social media networks by 110 law firms in 22 international cities during April and mid-May 2011.
The audit looked at the presence, levels of activity and community sizes on LinkedIn, Twitter, Facebook,
YouTube and blogs, to quantify engagement levels. Qualitative research was also undertaken to examine
the nature of activity on social media channels and how this differed by region.
Download the full report: www.martindale-hubbell.co.uk/socialmedia
Download the full report: www.martindale-hubbell.co.uk/socialmedia
Overall usage by network
LinkedIn usage - of the 85 firms using LinkedIn...
Twitter usage - of the 35 firms using Twitter...
Facebook usage - engagement levels...
YouTube usage - Usage appears to be low...
Number of firms using social media by region
10 -20 -
30 -40 -
50 -60 -
70 -80 -
90 -100 -110 -
NUM
BER
OF
FIRM
S
SOCIAL MEDIA CHANNELS
85
35 32 12 9 8
LINKEDIN TWITTER FACEBOOK YOUTUBE BLOG INTEGRATION
North America & Latin America
Middle East & Africa
Western & Eastern Europe
Asia Pacific
85
279
243
8
12
110
9
12Firms have
a profile
Own a group
Have chatter on LinkedIn
answers
Broadcast
Interact
Parkeddomains
10 - 100 fans
1,000 plus fans
100 - 500 fans
Parked domains
Firms have their own channel
Number of audited law firms using each network
Do use network
Do notuse network
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