Transcript
Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom
Leveraging Your Brand for Growth:
5 Pillars to Marketing Wisdom
Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom
Know Like Trust
New Definition of Marketing
Leveraging Your Brand for Growth:5 Pillars to Marketing WisdomImage: www.sharpbrains.com
New Brain
Middle Brain
Old or Reptilian Brain
Three Parts of the Brain
Leveraging Your Brand for Growth:5 Pillars to Marketing WisdomImage: www.salesbrain.com
Six Stimuli of the Old Brain
Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom
WHAT IS SOCIAL MEDIA AND WHY YOU SHOULD CARE
Marketing Pillar #1: Strategy
Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom
Demographics | Geographics | Behavioral | Psychographics
Describe Your Ideal Client
Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom
Marketing Pillar #2 Differentiation
Steve Jobs
Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom
Interview Your Clients
1. Why did you hire us?2. What do we do better than others?3. What could we do better?4. Do you refer us? Why? How?5. What would you Google to find us?
Ask Them…
Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom
How Are You Different?
• Product• Service• Market niche• Offer• Solve a problem• Unique habit• Guarantee• A way of doing business
Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom
#3
Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom
Positioning is not what you do to aproduct; it is what you do to the mindof a prospect.Ries and Trout (1972)
Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom
Positioning Statement
Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom
Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom
Marketing Pillar #4
Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom
Marketing Purpose Statement
Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom
Talking Logo
Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom
Core Marketing Message
Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom
Marketing Pillar #5Content
Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom
• Blogs• Social media• Reviews• Testimonials
Content That Builds Trust
Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom
• White papers• Webinars• FAQs• Success stories
Content That Educates
Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom
The Sales Funnel
Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom
•Who and how •Advertising•ReferralsKnow•Website/blog•Reception•NewsletterLike• Search•Expert content• Sales presentationTrust•Webinar•Evaluation•NurturingTry• Service team•New customer kit• Finance/deliveryBuy•Post project survey•Cross selling•Quarterly eventsRepeat•Results reviews•Partner intros•Peer2peer eventsRefer
Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom
Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom
Leveraging Your Brand for Growth:
5 Pillars to Marketing Wisdom
• Strategy• Differentiation• Positioning• Branding• Content
Leveraging Your Brand for Growth:5 Pillars to Marketing Wisdom
What Do You Think?
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