Leveraging customer service to build brand equity

Neil Withers 14011371 PHBL ALCHEMY

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상표μάρκα

brand

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Completely disagree

6%

Disagree25%

Neither agree nor

disagree32%

Agree32%

Completely agree

5%•

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English: Afrikaans

Ages between 25 to 34

People without a smartphone

22.1%

42.6%

4.9%

15.6%

2.5%

30.3%

Price6%

Customer service20%

Convenience18%

I feel the brand is valuable

11%

I have been with the brand so long

35%

Other 10%

7.8%

19.5%

3.9%

68.8%

0.0%

Price13%

Customer service8%

This brand represents me

1%Convenience14%

I feel the brand is valuable

8%

I have been with the brand so long

56%

Agree36%

Completely agree

56%

I'm likely to recommend a brand to friends and family after receiving good

customer service

Agree41%

Completely agree

48%

After receiving good customer service, I become more loyal towards the

particular brand.

Agree48%

Completely agree

5%

Marketing in South Africa is generally good.

Completely disagree

19%

Disagree48%

Customer service in South Africa is generally good.

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Neil Withers

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