Levelling the Playing Field: Social Recruitment & Professional Social Networks

Your network is more powerful than you think

Levelling the Playing FieldSocial Recruitment & Professional Social

Networks@petercrosby

Viadeo is…

1 million new members / Month

150 million viewed pages / Month

150 000 connections / Day

35 million members worldwide

David vs. Goliath ?

One size fits all vs. The world’s PSN

In the beginning… bulletin boards

Professional Social Network: Where ?

Everywhere (1.7Bn Internet users worldwide)

360M

81M

Internet population (in million users)

Source: www.internetworldstats.com

96M87M

30M

43M

54M

30M

45M

29M

46M

20M

67M

20M

27M

20M

8M

220M

28M

13M10M

11M

5M

4M

17M

32M

7M

19M

THE NEW RECRUITING

• Resume vs Rich Media Profile

• RESUME 3D (showing at a cinema near you!)

• In other words… the CV is dead…

THE NEW RECRUITING

• Passive vs Active

• It’s the elevator pitch… but not as we know it…

• What is passive recruitment?

THE NEW RECRUITING

• Long View vs Short Term

• Social is changing organisational structure & hierarchy

• But just social is stupid

v

• …the job finds you• 38% head hunted in the UK alone• But both candidates & recruiters can

game the system• You don’t find a job…

LEVELLING THE PLAYING FIELD

v

• Social ads that cost less the more your ad is liked

• Content that gets pushed & recommended

• Digital word of mouth

LEVELLING THE PLAYING FIELD

v

• Not just Talent, but Expertise• An ol’ fashioned data driven

proposition• Cardinal Healthcare

• The power of community

LEVELLING THE PLAYING FIELD

IMPACT: POSSIBILITIES & PITFALLS

• Democratised & global job market• Enhanced sphere of search on both

sides of the equation• But do you understand what it means

to be local?

• Global vs Local

IMPACT: POSSIBILITIES & PITFALLS

• Sure have a company profile but…• …this is networking & the relationship

is with YOU• The Trump Organisation (!)• The <your name here> Organisation

• Corporate vs Individual

IMPACT: POSSIBILITIES & PITFALLS

• Too many connections weaken the network & fail the Stress Test

• Super connectors are poor connectors• Quantity is a comfort blanket

• Quantity vs Quality

twitter:

@petercrosby