Your network is more powerful than you think Levelling the Playing Field Social Recruitment & Professional Social Networks @petercrosby
Levelling the Playing Field: Social Recruitment & Professional Social Networks
May 27, 2015
My speech from Social Media Week Feb 2011 on social recruiting
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Your network is more powerful than you think
Levelling the Playing FieldSocial Recruitment & Professional Social
Networks@petercrosby
Viadeo is…
1 million new members / Month
150 million viewed pages / Month
150 000 connections / Day
35 million members worldwide
David vs. Goliath ?
One size fits all vs. The world’s PSN
In the beginning… bulletin boards
Professional Social Network: Where ?
Everywhere (1.7Bn Internet users worldwide)
360M
81M
Internet population (in million users)
Source: www.internetworldstats.com
96M87M
30M
43M
54M
30M
45M
29M
46M
20M
67M
20M
27M
20M
8M
220M
28M
13M10M
11M
5M
4M
17M
32M
7M
19M
THE NEW RECRUITING
• Resume vs Rich Media Profile
• RESUME 3D (showing at a cinema near you!)
• In other words… the CV is dead…
THE NEW RECRUITING
• Passive vs Active
• It’s the elevator pitch… but not as we know it…
• What is passive recruitment?
THE NEW RECRUITING
• Long View vs Short Term
• Social is changing organisational structure & hierarchy
• But just social is stupid
v
• …the job finds you• 38% head hunted in the UK alone• But both candidates & recruiters can
game the system• You don’t find a job…
LEVELLING THE PLAYING FIELD
v
• Social ads that cost less the more your ad is liked
• Content that gets pushed & recommended
• Digital word of mouth
LEVELLING THE PLAYING FIELD
v
• Not just Talent, but Expertise• An ol’ fashioned data driven
proposition• Cardinal Healthcare
• The power of community
LEVELLING THE PLAYING FIELD
IMPACT: POSSIBILITIES & PITFALLS
• Democratised & global job market• Enhanced sphere of search on both
sides of the equation• But do you understand what it means
to be local?
• Global vs Local
IMPACT: POSSIBILITIES & PITFALLS
• Sure have a company profile but…• …this is networking & the relationship
is with YOU• The Trump Organisation (!)• The <your name here> Organisation
• Corporate vs Individual
IMPACT: POSSIBILITIES & PITFALLS
• Too many connections weaken the network & fail the Stress Test
• Super connectors are poor connectors• Quantity is a comfort blanket
• Quantity vs Quality
twitter:
@petercrosby
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