Let's Really Go Online! The Potential of Social Media for Improving Organizational, Project and Personal Impact

Let's Really Go Online! The Potential of Social Media for Improving Organizational,

Project and Personal ImpactSimone Staiger-Rivas

Leader, Institutional Knowledge Sharing ProjectICT-KM Program of the CGIAR

Outline

1. Introduction2. Trends3. Behaviors4. Examples5. Context6. Key Messages

• An anthropological introduction to YouTube by Michael Wesch (5:45).

• Twittervisison*

What Does That have to do with us?

A lot.

• People twitter about agriculture*

•

Our Donors

are blogging

•

Our Partners are Twittering

•

Policy makers talk about us

•

Farmers get online

Are we listening?

Are we participating?

Not really.

Les Causeuse – Camille Claudel

• Social Media, Web 2.0, Participatory Web.

• It is not about technology.

It is about conversations enabled by

technology

Expected Impact of Social Media

• Raise organizational, project and personal profile

• Accelerate impact path

• Inclusive

• New Partners / Donors

• Footprint

Outline

1. Introduction2. Trends3. Behaviors4. Examples5. Context6. Key Messages

Increase – World Population

Increase Internet Users

Increase Mobile phones

http://www.itu.int/ITU-D/ict/publications/idi/2009/material/IDI2009_w5.pdf

Increase Facebook

Total amount of Time spent increased 600% in 2008

http://fasterfuture.blogspot.com/2009/03/nielsen-report-on-dominance-of.html

Increase Blogs

Increase Twitter

• Total Users: 1+ million

• Total Active Users: 200,000 per week

• Total Twitter Messages: 3 million/day

CHAOS

What can we do?

• Hide

• Ignore

• Deal with it!

Outline

1. Introduction2. Trends3. Behaviors4. Examples5. Context6. Key Messages

Photo: http://www.flickr.com/photos/wili/2919033535/http://joitskehulsebosch.blogspot.com/2009/03/grown-up-digital.html

Junior versus Senior

Behaviors

Private versus Professionalhttp://technorati.com/blogging/state-of-the-blogosphere/who-are-the-bloggers/

Multiplicity versus Uniqueness

Behaviors

From: David ArmanoNetwork versus Organization

From: David ArmanoNetwork versus Organization

Process versus Product

Openness versus Control

The world is filled with minds who can contribute *

Outline

1. Introduction2. Trends3. Behaviors4. Examples5. Context6. Key Messages

For You

• RSS Feeds / Feed Reader

• Twitter

• Social Bookmarking

• Link Sharing

Cultural Barriers

For Your Project

• Blog *

• Photo, Video and Slide sharing * *

• Wiki or Google Docs *

• Social Reporting

Incentives and Budget-related Barriers

For the Organization

• Mash Up of tools

• Social media Listening

• Capacity building in social media

• Action Days

• ICT4DIT and Management Barriers

Outline

1. Introduction2. Trends3. Behaviors4. Examples5. Context6. Key Messages

Knowledge Sharing Project of the ICT-KM Program of the CGIAR

• Influence behavioural changes within the System.

• Contribute to organizational development

• Improve CGIAR effectiveness by promoting collaborative learning and innovation, and supporting effective use of Knowledge Sharing approaches and tools throughout the CGIAR.

Related Fields

• ICTs for development

• Information management

• Participatory research

• Institutional learning and change

Key Messages

• Social Media has a huge potential for our work. • Organizational control over information can slow

down the outreach. • Social Media can help you to achieve your

impact pathway by increasing your network and reaching out to more next users of your research.

• The CGIAR should have a more strategic approach and start a series of pilot projects for experimentation and learning.

Thank You!Nathan Russell, Andrea Carvajal, Sophie Alvarez, Boru Douthwaite, Douglas

Pachico, Geoff Hawtin, Andy Jarvis, Lilian Torres, Ana Milena Guerrero, Laura Ivers, Danielle Lucca, Maria Iskandarani, Florencia Tateossian, Petr Kosina, Lucie Lamoureux, Peter Shelton, Nancy White, Bernd Hack, Gerry Toomey, Enrica Porcari, Nadia Manning-Thomas, Fionna Douglas, Fiona Chandler, Gauri Salokhe, Allison Hewlitt, Thomas Metz, Helen Leitch, Feby Litahamaputty, Michael Hailu, Andrea Pape-Christiansen, Francois Stepman, Antonella Pastore, Ajit Maru, Luz Marina Alvare, Christina Sette, Doug Horton, Jamie Watts, Jenin Assaf, Edith Hesse, Luca Servo, Vanessa Meadu, Alexandra Jorge, Alessandra Galié, Roxanna Samii, Francois Stepman, Josien Kapma, Steve Song, Camilo Villa, Adriana Sánchez, Margarita Salas, Kemly Camacho, Julie E. Ferguson, Sarah Cummings, Jan Börner, Roger Kirkby, Rachel Muthoni, Mary Schneider, Marc Steinlin, Michael Riggs, Sue Parrott, Garrett Wilkerson, Paola Valero, Cristina Douthwaite, KM4Dev, my friends on Facebook, my followers on Twitter, my contacts on Skype, …