LECTURE SERIES David DuBay, MBA/MSCIS/MPH

MANAGING CAREERS – CH6009

AY 2021-2022

LECTURE SERIES

David DuBay, MBA/MSCIS/MPHdavid.dubay@zy.cdut.edu.cn

"Imagination is more important than knowledge.

For knowledge is limited, whereas imagination embraces the entire world, stimulating progress,

giving birth to evolution."

But knowledge impowers imagination.

Most people lack core business knowledge.

– Albert Einstein

“The true art of memory is the art

of attention”

- Samuel Johnson

“The future is already here—It's just not

very evenly distributed”

- William Gibson

WEEKLY TOPIC OVERVIEW

▪ Week 1: Introductions

▪ Week 2: Matching theories to business practices

▪ Week 3: Employee career stages

▪ Week 4: Employee internal organizational advancement

▪ Week 5: Employee self-assessments and Human Resource audits

▪ Week 6: Employee guidance to personal identity

▪ Week 7: Employee mentor facilitation (senior, peer, other industry, life coach)

▪ Week 8: Employees learning how to self-manage their careers

▪ Week 9: Employee development to create a corporation competitive

advantage

▪ Week 10: Employee performance appraisals

▪ Week 11: Employee succession planning due to terminations, layoffs, or

retirement

▪ Week 12: Module Review

WEEK1

INTRODUCTIONS

NAME TENTS

NO Name Tent = NO Attendance!

WEEK1 – STUDY HABITS

▪Study in 20-minute sprints, take 5-minute breaks; give

yourself a big reward when done studying.

▪Get enough sleep

▪Study in groups (module content, not assessments)

▪Use “word association or photo tricks” to RECALL

concepts learned in class (example: WIIFM)

STUDENT 1-MINUTE PITCH (3 STUDENTS)

▪Opening Line – start a conversation/get attention

▪What do you want me to know in 1 minute?

WEEK2 TA

RESPONSIBILITIES

1. Check every student has a Name Tent

2. Check & record classroom daily attendance

3. Assist enforcing Classroom TOP-3 Rules (Attendance, No Phones,

English Only)

4. Timekeeper (Lecture & Tutorial start/stop time)

5. Lecture/Tutorial note taker (example: action items for Instructor)

6. Assist with all classroom administration & audio/visual issues

7. Coordinate guest lecturers, events, and field trips

8. Lead Tutorial Class if Instructor is temporarily absent

9. Bring any anonymous student feedback to Instructor attention

10. T.A.s determine who will bring food treats for each Lecture (paid by

Instructor, purchased and distributed by the TA).

WEEK2 STUDENT REPRESENTATIVES

L6D1 Albert

L6D2 Andy

L6D3 Linn

L6D4 Nathan

L6D5 Nick

L6D6 Sylvia

L6D7 William

L6D8 Cynthia

WEEK2 THEORIES

• Holland's Theory of Vocational Personalities in Work

Environment

• Protean theory

• Boundaryless career theory

• What other career related theories can you find?

• (Frank / Parsons / Bandura / Super / Roe)

WEEK2

MATCHING THEORIES TO PRACTICE

WEEK2

CAREER DESIGN THINKING5 Steps to a great career

1. Who you are + what you believe + what you do

2. Don’t try to fight “gravity” (you can’t fix these… family business

example), reframe and move on

3. Build 3 five-year plans

4. Prototype your life…try new things continuously

5. Choose well… filter options down to only 5 choices, then make

decisions permanent (don’t change your mind). Use a mindful

process: Collect, Reduce, Decide, Move-on

• GET CURIOUS

• TALK TO PEOPLE

• TRY NEW STUFF

• TELL YOUR STORY

• REPEAT

EXERCISE

Discuss with 1 classmate

Who are you? List 3 adjectives to describe yourself

CURIOUS: What is the last thing you researched?

TALK: How do you start a conversation with a stranger?

TRY: What is the latest new thing you experienced?

STUDENT 1-MINUTE PITCH (3 STUDENTS)

▪Opening Line – start a conversation/get attention

▪What do you want me to know in 1 minute?

WEEK3

EXERCISE

CURIOUS (5 minutes)

Make a list of 1 employee job, 1 self-employed job, 1 business to own, and 1 investment to make.

TALK (5 minutes)

Make a list of people you could talk with to learn more about each of the above.

TRY (5 minutes)

Make a list of what you could to learn more about each of the above?

TELL (15 minutes)

Share you information with your classmate.

BE A GOOD STORYTELLER

1.Choose the Appropriate Time and Audience.

2.Use a Hook to Engage the Listener.

3.Keep It Concise.

4.Highlight Emotional Elements.

5.Don't Rush.

6.Poke Fun at Yourself and Nobody Else.

7.Vary Your Rate of Speech and Volume.

8.Ask Listeners to Imagine.

STUDENT 1-MINUTE STORY

▪3 students: What European country you would like to

work-in and why.

WEEK4

ORGANIZATIONAL CAREER PATHS

Week 4: Employee internal organizational advancement

• How to “climb the corporate ladder”

• What about cultural diversity? Who are the disadvantaged?

EXERCISE

• Write 3 ways you could get started with an internship in an

international corporation (10 minutes)

• Share your internship access strategies with a classmate (10 minutes)

STUDENT 1-MINUTE STORY

▪3 students: What is your favorite industry and why.

WEEK5

Week 5: Employee self-assessments and Human Resource audits

• Self-Assessments = what are these?

• Audit = HR validation of assessments given to employees

EXERCISE

Create your own “Student Self Assessment” (4 criteria).

Rate your student performance in level 3, 4, 5. List how you

could have improved your rates for each year.

List what you are doing in level 6 to get the highest mark you

are capable of.

STUDENT 1-MINUTE STORY

▪3 students: What are the 5 Business Functions? Which

one best matches your personal identity and why?

WEEK6

PERSONAL IDENTITY

Week 6: Employee guidance to personal identity

• What are these?

• Why would companies want an employee to really “know themself”?

COMPONENTS

What jobs typically require HIGH levels of Personal Identity (knowing who

you are) and even Personal Branding (knowing what image you want to

broadcast)?

BEYOND IDENTITY…PERSONAL BRANDING

EXERCISE

STUDENT 1-MINUTE STORY

▪3 Students: Who would you like to be your professional

BUSINESS mentor and why? What would you like to

learn from them?

WEEK7

PROFESSIONAL INDUSTRY MENTORS

Week 7: Employee mentor facilitation (senior, peer, other industry, life

coach)

• What makes a good mentor?

MOTIVATIONAL REWARD SYSTEM

▪ IF THEN – if you do this then you get that (expected reward, only

works on ~20% of employees)

▪ NOW THAT – now that you accomplished X, I will give you a reward

(unexpected by employee, if it’s done too often then it becomes an IF

THEN expected reward, so be very careful how this is used)

▪ SOCIAL RECOGNITION – take time to know your subordinates and

supervisors as people, get to know them and care about them as a

real human. (doesn’t cost a thing, but must be genuine)

▪ SELF RECOGNITION/INTRINSIC – when it only matters what you

think about yourself (how can you reward yourself with

accomplishments? Get passed your own insecurities about self-

worth, make your own goals to achieve, practice acknowledging

yourself)

WHERE TO FIND A MENTOR

▪www.score.org/find-mentor

▪www.mentoring.org

▪www.get.betterup.com

▪www.mentorcliq.com

▪www.mentorcruise.com

▪www.meetup.com

EXERCISE

Answer these questions… (15 minutes to answer)

1. Why work?

2. What’s work for?

3. What does work mean?

4. How does work relate to the individual, others, and society?

5. What defines good or worthwhile work?

6. What does money have to do with work?

7. What does experience, growth, and fulfillment have to do with

work?

List 3 people who could be good business career mentors for you.

STUDENT 1-MINUTE STORY

▪3 Students: Self-Directed/Results Oriented Work

Environment (ROWE): What do Autonomy, Mastery, and

Purpose in a job mean to you?

HAVING BETTER CONVERSATION RULES

1. Be here now

2. Don’t rant

3. Ask open ended questions

4. Go with the flow

5. If you don’t know, say you don’t know

6. Your experiences do NOT equal their experiences

7. Don’t repeat

8. Stay out of the details

9. Listen

10. Be brief

WEEK8

CAREER SELF-MANAGEMENT

Week 8: Employees learning how to self-manage their careers

EXERCISE

List/rank letters a-g in priority order with the most important to you on

the top. (10 minutes)

Share with your classmate and discussion why their priorities might

be different. (10 minutes)

STUDENT 1-MINUTE STORY

▪3 Students: What is ONE EMPLOYEE DEVELOPMENT

idea that could create a business competitive advantage?

QUESTIONS? READ DISCUSSIONS

COMPETITIVE ADVANTAGES

cost leadership / differentiation / defensive strategies / strategic alliances

Competitive advantage refers to factors that allow a company to produce goods or services

better or more cheaply than its rivals. These factors allow the productive entity to generate

more sales or superior margins compared to its market rivals. Competitive advantages are

attributed to a variety of factors including cost structure, branding, the quality of product

offerings, the distribution network, intellectual property, and customer service.

✓ Faster Decision-Making Process

✓ Targeting Niche Markets

✓ Empower and Develop Your Team

✓ Personalize Customer Service

✓ Access Leaders Directly

✓ Prioritize Your Local Community

✓ Innovate Faster

✓ Make Your Mark

✓ Focus on a Specialization

✓ Pivot Quickly and Effectively

✓ The team

✓ Unique access to technology or production methods

✓ A product that no-one else can offer (protected by IP

law or patents, etc.)

✓ Ability to produce and sell at a lower cost (known as

cost leadership)

✓ Brand and reputation

✓ Product Attribute Differentiation

✓ Customers' Willingness to Pay. ...

✓ Price Discrimination. ...

✓ Bundled Pricing. ...

✓ Human Capital

TEXTBOOK: CHAPTER 10

Stress = good

Dis-stress = bad

Difference = how YOU cope with the situation!

WEEK9

EMPLOYEE DEVELOPMENT

Week 9: Employee development to create a corporation competitive advantage

EXERCISE

With your table classmates,

BRAINSTORM ideas about how to

develop employees.

What are some common employee

problems?

What assessments would you use?

How do you best give the

employees feedback?

What types of training could you

offer?

What coaching could you offer?

How would you follow-up to ensure

the employee is on a positive job

path?

STUDENT 1-MINUTE STORY

▪3 Students: What categories might be on an Employee

Performance Appraisal?

QUESTIONS? READ DISCUSSIONS

WEEK10

PERFORMANCE APPRAISALS

Week 10: Employee performance appraisals

EXERCISE

List 5 questions you could ask your

employees regarding HOW they

FEEL about working in your

organization.

List 3 categories which could be on

an employee appraisal.

STUDENT 1-MINUTE STORY

▪3 Students: Tell us about an organization that laid-off

employees… what happened and why?

ASSESSMENT FILES REQUIRED

QUESTIONS? READ DISCUSSIONS

WEEK12: STUDENT WEBSITE

WEEK 12 – ONLINE TUTORING

▪Signup today with David DuBay for Week 12 Tutoring via

online Zoom.

▪Students must have attended all module sessions – only

students with the highest attendance will receive an

online tutoring session!

▪Students must bring their DRAFT assessment and

specific questions to the session.

WEEK11

LAYOFFS, RETIREMENT, SUCCESSION

Week 11: Employee succession planning due to terminations, layoffs, or retirement

SUCCESSION PLANNING

EXERCISE

List 5 strategies to employee

succession planning.

When can planning be PROactive

versus Reactive?

WEEK12

MODULE REVIEW

5 Steps to a happy career

1. Who you are + what you believe + what you do

2. Don’t try to fight “gravity” (you can’t fix these… family business example), reframe and move on

3. Build 3 five-year plans

4. Prototype your life…try new things continuously

5. Choose well… make decisions permanent with flexibility

• GET CURIOUS

• TALK TO PEOPLE

• TRY NEW STUFF

• TELL YOUR STORY

• REPEAT

WEEK 12 – ONLINE TUTORING

▪Signup today with David DuBay for Week 12 Tutoring via

online Zoom.

▪Students must have attended all module sessions – only

students with the highest attendance will receive an

online tutoring session!

▪Students must bring their DRAFT assessment and

specific questions to the session.

MANAGING CAREERS – CH6009

AY 2021-2022

ASSESSMENT

INFORMATION

Making a company poster…

1. Its an internal advertisement to employees

2. Its inspirational

3. Its influential

4. Its to motivate the employees to change

5. Its creative

6. Its thought provoking – make the employees stop and

think

ASSESSMENT 2:

POSTER

Video… “it’s a presentation of the poster to the

employees”, but its NOT a presentation – it’s a

INFOMERCIAL!

While the term "infomercial" was originally applied only to

television advertising, it is now sometimes used to refer

to any video presentation which presents a significant

amount of information in an actual, or perceived, attempt

to promote a point of view.

Assessment 2 = video of the “solution” for your company,

bring your poster to life!

ASSESSMENT 2: VIDEO

MAKING VIDEOS 1

▪ Infomercial or Promo Video

1. Start with a SCRIPT

2. Short & sweet / snappy / stand out

3. Focus on audience

4. What’s the problem you are solving?

5. Empathize with audience problem, then show them how you can solve it!

6. Focus on what audience really wants to know

7. How can you make the audiences life better?

8. Evoke emotion to motivate audience

9. Focus on BENEFITS not features

10. Call to action – what do you want your audience to do after watching

video?

11. Start with a template then add your own content to customize the message

12. 10 minutes total filming, cut down to final 2-minute video

MAKING VIDEOS 2

Watch the professionals & listen to their videography advice

• Script

• Audience

• Message

• Scenes

• Transitions

• Lighting (use window light)

• Music (match the video mood)

• Sound (bring action alive)

• Know the software you are using

• Move the camera – make it high motion in shots

• Location

• Time of day (sunrise & sunset mood lighting)

• Background

• Camera height

Web based video creators with content available:

www.videoplasty.com

www.biteable.com