Leadership Buy-in for Driving Social-learning in Organizations Sadhan K. Bhattacharya ECU, Mumbai (28, 29-June-13)
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Leadership Buy-in for Driving Social-learning in Organizations
Sadhan K. BhattacharyaECU, Mumbai (28, 29-June-13)
Rise of social media
1.1%# MAU Dec 2012http://mashable.com/2010/02/20/farmville-80-million-users/
Go Social
124,000
41%1Y
An internal social network at GE is
mimicking all the good things that
people get outside in their social lives
with Facebook, says GE’s Ron
Utterbeck: quick responses,
connections with people they know
— and coordination with people they
didn’t even know were out there.
-MIT Sloan Management Review
M-PMV’s (an AIDS causing virus) enzyme structure was explained in just 10 days, eluded scientists > 15 yrs.#
# http://www.huffingtonpost.com/2011/09/19/aids-protein-decoded-gamers_n_970113.html
Closer home…
Confluence (noun \ˈkän-ˌflü-ən(t)s, kən-ˈ\)
Learning sustainability &Behavioral changes
-Smiths Medical internal proprietary data(2013)
New ‘Social Leadership’ Traits
Source: Six social-media skills every leader needs McKinsey Quarterly February 2013; Roland Deiser and Sylvain Newton (A studied reference to GE) .
http://www.microsoft.com/en-us/news/download/presskits/enterprisesocial/docs/ESCResearchSumBased on an online survey by Microsoft on March25, 2013; N= 9908, 32 Countries
Concerns with Social Media!
? Sensitive information
? Workplace distractions
? Loss of productivityhttp://www.microsoft.com/en-us/news/download/presskits/enterprisesocial/docs/ESCResearchSum
Leaders Speak…
“Concerns around use of social media in organizations might have
been blown-out-of-proportions…there is need for checks and
balances within organization’s framework but the issue should
never come in the way of organization reaping high dividends
through collaborations, innovation and organization-wide
learning…”
Source: Excerpts from my interview with KGA interview - June’13
K G AnanathakrishnanManaging Director, Merck (MSD) India
Leaders Speak…
“HUL has always been ahead of the curve and to be so in this VUCA
world we have embarked on a massive project within HUL…We
have already trained close to 4000 marketers and marketing
personnel on various social business aspects with the help from the
likes of Google and Facebook…”
VUCA- Volatility, Uncertainty, Complexity & Anxiety
Source: Based on a keynote speech at IBD, INSEAD at Mumbai, 20 Apr’13
Nitin ParanjpeMD & CEO- Hindustan Unilever Limited
Bringing Executives on Board..
Engage, build a dialogue
Educate, don’t assume!
Integrate with mainstream L&D
Start small, scale-up!
Showcase early wins!
Reflect on these…
With millennials and GenY joining work-force, social learning technologies to gain momentum- embrace change!
Social learning plays catalyst for enterprise-wide collaboration, innovation and promote organizational learning- Facilitate!
Employees in India and China view social tools to impact productivity greatly- leverage them!
‘System’ will deal with and mitigate the ‘concerns’ involving social tools at workplace- educate not regulate!
Learning leaders should build conversation, educate leaders and showcase early gains for getting executives on board- engage!
“In the long run, the only sustainable source of competitive edge is your organization’s ability to learn faster than its competitors”
-Peter M. Senge
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