Transcript
ORANGINA | BRIEF
Current Perception: Orangina is just another soda brand.
Desired Perception: Orangina is a healthier soda and cares about health
properties.
Key Message: Orangina is a healthier soda.
Reasons to believe: 12% juice made of yellow oranges, blood oranges,
lemons, grapefruits and mandarin oranges, contains pulp, has ½ the
carbonation, no additives (artificial flavoring or coloring), and has 20%
fewer calories than non-diet sodas.
Target Audience: Ages 18-35 with or without families. These are everyday
people, not necessarily ”foodies” or ”health nuts”.
CAMPAIGN | OVERVIEW
Minisite: A place for user's to come in and check out their daily, weekly or
monthly nutrition value in robust tracking charts.
Use of Pinterest: This would also be a place to learn more about ways to get
these nutrients with recipes by others with the use of Pinterest technology
that allows boards, tagging and the ability to find the webpage of the recipe.
This is not just another site to re-type in recipes, it just uses what is already
on Pinterest.
App: Users can log the nutrients on the go that it syncs with the minisite.
They can also browse recipes on the go.
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MINISITE
MINISITE | OVERVIEW
• Check Activity
• Nutrition Tracker (vitamins and essential nutrition
amounts)
• Overall health tracker (nutrition and physical
activity wellness)
• Add New Entry
• Add New Recipe
• Browse Recipes
View >
MINISITE | SITE MAP
APP
APP | OVERVIEW
• Notifications
• Low levels
• High levels
• Customized reminders (Ex, Eat an apple at 3pm to avoid
wanting a candy bar an hour before you leave work)
• Add New Entry
• Right after a meal
• Check quick activity
• Find recipes quickly
• Ex, in the Supermarket
PINTEREST | OVERVIEW
• Sync Recipes
• Add New Recipes
• Find Healthier Recipes
• Create Food Specific Boards
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