Lars Godell Michele Pelino Principal Analyst Senior Analyst
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TeleconferenceTracking IMS Vendor Activities in North America and EuropeLars Godell Michele Pelino
Principal Analyst Senior Analyst
Andrea Carini
Senior Research Associate
Forrester Research
March 1, 2007. Call in at 10:55 a.m. Eastern Time
2Entire contents © 2007 Forrester Research, Inc. All rights reserved.
Agenda
• IP multimedia systems (IMS) in telecom
• IMS activity tracker methodology
• Comparison of IMS activities in North America and Europe
• IMS takes baby steps, but still has a long way to go
3Entire contents © 2007 Forrester Research, Inc. All rights reserved.
Agenda
• IP multimedia systems (IMS) in telecom
• IMS activity tracker methodology
• Comparison of IMS activities in North America and Europe
• IMS takes baby steps, but still has a long way to go
4Entire contents © 2007 Forrester Research, Inc. All rights reserved.
IMS is not a product; it is an open, standards-based framework
Network evolution
— Legacy networks — — IMS framework —
Service layer
Control layer
Transport layer
Wireline Cellular
Application servers
Content servers
Media gateways Charging
Session control Provisioning
Service
Control
Transport Mediation
IP and SIP are used to communicate between the IMS network abstract layers
5Entire contents © 2007 Forrester Research, Inc. All rights reserved.
Once ready, IMS should enable carriers to deploy new services at reduced costs
• Lowers OPEX and CAPEX costs
» CAPEX reduction by core infrastructure reuse
» OPEX reduction by expediting time to market for new services
• Supports faster innovation
» Less risky product experimentation
» Leverages reusable modules, eliminates legacy stovepipe inefficiencies
• Enables new types of rich, multimedia applications
» Helps increase ARPU
» Staves off Internet application competition
» Increases revenue from new applications
6Entire contents © 2007 Forrester Research, Inc. All rights reserved.
Vendors are hyping the technology
• They promise that today
» IMS will unleash a myriad of new revenue-generating services
» IMS will transform the telco industry
• But carriers are optimistic too . . . though more grounded
• Service providers care as well
– Mobile pure-plays, fixed pure-plays, fully integrated fixed and mobile, cable, new entrants
7Entire contents © 2007 Forrester Research, Inc. All rights reserved.
Early IMS lessons address three issues
• Technology
» Implement security to prevent unauthorized access to IP traffic
» Address interconnect issues as traffic crosses carrier networks
• Organizational
» Facilitate interaction between network and IT organizations
» Establish standardized management processes
• Operational
» Develop robust relationships with network operators
» Establish a technical support team to address fixed and mobile network issues
8Entire contents © 2007 Forrester Research, Inc. All rights reserved.
Agenda
• IP multimedia systems (IMS) in telecom
• IMS activity tracker methodology
• Comparison of IMS activities in North America and Europe
• IMS takes baby steps, but still has a long way to go
9Entire contents © 2007 Forrester Research, Inc. All rights reserved.
Data includes publicly available and self-reported vendor activities
Datacollection
• Vendors voluntarily provided details on IMS deals signed in H1 2006 including: operator type, geographic scope, announcement date, and terms of the deal.
• Secondary research was conducted to identify publicly available IMS activities from five additional vendors.
10Entire contents © 2007 Forrester Research, Inc. All rights reserved.
A broad definition of IMS was used
DataCollection
Taxonomy
• Deals included IMS-specific application servers, softswitches, HSS, CSCF, MRF, and MGCF modules used for IMS-based services such as IPTV, push to talk over cellular, mobile instant messaging, and video sharing.
11Entire contents © 2007 Forrester Research, Inc. All rights reserved.
Many vendors participated in the 1H 2006 IMS tracker study
DataCollection
Taxonomy Vendors
• Vendors grouped into seven categories:
» System integrators
» Applications server vendors
» Softswitch vendors
» Billing providers
» Media gateway vendors
» Telecom equipment manufacturers
» Signaling vendors
• Vendor participants included:
Alcatel-Lucent, Apertio, BroadSoft, Cantata, Cisco Systems, Comverse, Ericsson, HP, IBM, Juniper Networks, Motorola, NexTone, Nokia, Nortel, Siemens, Sonus, Tekelec, Telcordia
12Entire contents © 2007 Forrester Research, Inc. All rights reserved.
Service providers were segmented into categories
DataCollection
Taxonomy VendorsTelco
buyers
• Grouped service providers into four categories:
» Integrated fixed and mobile operators, mobile only, fixed only, and cablecos
• Subdivided carriers into tiers:
» Tier one carriers — Market leaders in their geographic region with a large subscriber base or multinational presence.
» Tier two carriers — Compete with the tier one carrier in a particular geographic region.
13Entire contents © 2007 Forrester Research, Inc. All rights reserved.
Data was compiled and filtered to ensure accuracy
DataCollection
Taxonomy VendorsTelco
buyersData
cleansing
• Excluded deals not completed in Q1 or Q2 2006 or that fell outside Europe and North America
• Deleted duplicate information by cross-checking press releases with vendor-reported information
14Entire contents © 2007 Forrester Research, Inc. All rights reserved.
IMS tracker activities were categorized based on functional layers
Datacollection
Taxonomy VendorsTelco
buyersData
cleansingIMS layers
• Categorized IMS activities into two functional layers:
» Core network layer — Includes call session control function, media resource function, and media gateway control function components
» Service layer — Includes the home subscriber server and applications server
15Entire contents © 2007 Forrester Research, Inc. All rights reserved.
Activities were also segmented based on phase of the deployment process
DataCollection
Taxonomy VendorsTelco
buyersData
cleansingIMS layers
Deploymentanalysis
• Five stages in the IMS deployment process road map:
» 1) Commercial commitment
» 2) Trial or testing
» 3) Deployment scheduled
» 4) Installation
» 5) Service launched
© 2007, Forrester Research, Inc. Reproduction Prohibited
Overall, telecom equipment manufacturers led the IMS activity charge in 1H 2006
January 2007, Market Overview “The Reality Of IMS Activities”
17Entire contents © 2007 Forrester Research, Inc. All rights reserved.
Agenda
• IP multimedia systems (IMS) in telecom
• IMS activity tracker methodology
• Comparison of IMS activities in North America and Europe
• IMS takes baby steps, but still has a long way to go
© 2007, Forrester Research, Inc. Reproduction Prohibited
Equipment manufacturers dominated European IMS activities, and billing providers led in North America
January 2007, Market Overview “The Reality Of IMS Activities”
© 2007, Forrester Research, Inc. Reproduction Prohibited
Mobile or fixed carriers are the key IMS activity participants in both geographic regions
January 2007, Market Overview “The Reality Of IMS Activities”
© 2007, Forrester Research, Inc. Reproduction Prohibited
Tier one carriers in both regions signed multiple deals, while Tier two carriers tested the IMS waters
January 2007, Market Overview “The Reality Of IMS Activities”
© 2007, Forrester Research, Inc. Reproduction Prohibited
Most IMS activities were in the trial or installation phaseJanuary 2007, Market Overview “The Reality Of IMS Activities”
© 2007, Forrester Research, Inc. Reproduction Prohibited
North American deals focused on the control layer while Europe split between control and service layers
January 2007, Market Overview “The Reality Of IMS Activities”
© 2007, Forrester Research, Inc. Reproduction Prohibited
Push to talk over cellular and VoIP were the most common services launched
January 2007, Market Overview “The Reality Of IMS Activities”
24Entire contents © 2007 Forrester Research, Inc. All rights reserved.
Agenda
• IP multimedia systems (IMS) in telecom
• IMS activity tracker methodology
• Comparison of IMS activities in North America and Europe
• IMS takes baby steps, but still has a long way to go
25Entire contents © 2007 Forrester Research, Inc. All rights reserved.
Key challenges with IMS deployment initiatives
• Services launched do not require full IMS networks for successful deployment
• IMS standards are not finalized
» Interoperability is promised but no single governing body
• Inconsistent definition of IMS components within vendor community
• No fully IMS compliant network announcements by service providers
• IMS isn’t the only game in town
26Entire contents © 2007 Forrester Research, Inc. All rights reserved.
Next steps
• H2 2006 IMS activity tracker data gathering in process
» Includes North America, Europe, and Asia Pacific geographic regions
• Continued focus on IMS in 2007 research agenda
» H2 2006 IMS activity trends
» In search of the killer IMS application
» Are IMS standards required for deployment?
» IMS network definition and components
27Entire contents © 2007 Forrester Research, Inc. All rights reserved.
Relevant research
• January 17, 2007, Market Overview “The Reality Of IMS Activities”
• December 7, 2006, Best Practices “Strategies For Vendors To Own The Service Delivery Platform Market”
• November 15, 2005, Trends “IMS Will Transform Telecom”
28Entire contents © 2007 Forrester Research, Inc. All rights reserved.
Questions?
29Entire contents © 2007 Forrester Research, Inc. All rights reserved.
Lars Godell Michele Pelino
lgodell@forrester.com mpelino@forrester.com
Andrea Carini
acarini@forrester.com
www.forrester.com
Thank you
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