Lakeland Dairies Agribusiness Portfolio

Post on 29-May-2015

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A presentation showing some of the activities carried out on behalf of Interchem by Fruitful Marketing (from October 2013-June2014).

Transcript

Fruitful Marketing

Lakeland Dairies Agribusiness

Portfolio

Lakeland Dairies – Market Research

Gathered constructive feedback from existing and non-customers to improve business going forward, pinpoint areas in need of change and highlight growth opportunities.

Research on farmer database

Telephone survey

Quantitative and qualitative results

Improving logo

Lakeland Dairies – Logo’s

New logo

Lakeland Dairies – Advertising Campaign

Lakeland Dairies – Staff Photos

Lakeland Dairies – Testimonials

Lakeland Dairies – Press Coverage

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