Top Banner
Fruitful Marketing Lakeland Dairies Agribusiness Portfolio
8

Lakeland Dairies Agribusiness Portfolio

May 29, 2015

Download

Marketing

A presentation showing some of the activities carried out on behalf of Interchem by Fruitful Marketing (from October 2013-June2014).
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Lakeland Dairies Agribusiness Portfolio

Fruitful Marketing

Lakeland Dairies Agribusiness

Portfolio

Page 2: Lakeland Dairies Agribusiness Portfolio

Lakeland Dairies – Market Research

Gathered constructive feedback from existing and non-customers to improve business going forward, pinpoint areas in need of change and highlight growth opportunities.

Research on farmer database

Telephone survey

Quantitative and qualitative results

Page 3: Lakeland Dairies Agribusiness Portfolio

Improving logo

Lakeland Dairies – Logo’s

New logo

Page 4: Lakeland Dairies Agribusiness Portfolio

Lakeland Dairies – Advertising Campaign

Page 5: Lakeland Dairies Agribusiness Portfolio

Lakeland Dairies – Staff Photos

Page 6: Lakeland Dairies Agribusiness Portfolio

Lakeland Dairies – Testimonials

Page 7: Lakeland Dairies Agribusiness Portfolio

Lakeland Dairies – Press Coverage