LA Rotary Club: Social Media for Nonprofits 3-23-12

Darian Rodriguez Heyman

March 23, 2012

12 Cities. 14 Events. 4 Countries. 5,000 Nonprofits.

8/15/12 @ UCLA

Kony2012.com

Kiva.org

Why Social Media?

Why Social Media?•The Most Powerful Form of Ask is a “Peer Ask”

•Ability to Turn Your Donors Into Fundraisers

•Everyone is Smarter Than Anyone

$300 BillionDonated by Individuals per Year

Source: 2008 Chronicle of Philanthropy

Online Giving:

13%

Growing at: 35% — 55%

Source: 2010 Blackbaud, 2010 Giving USA

How to Go SocialTop 5 Tips

•Tip 1: Ask Questions

•Morning: 8 – 9AM•Lunch: 12 – 1PM•End of Day: 4:30 – 6PM•Night: 9:30 – 11PM

•Tip 2: Timing is Everything

•Tip 3: Become a Curator

Think 50/50

•Tip 4: Map Donations to Impact•Think Incrementally

“People Don’t Give To You, They Give Through You”

•Data Vs. Gut•A/B Splits

•Tip 5: Fail Fast, Fail Forward

•www.facebook.com/nonprofits•www.google.com/nonprofits•www.bethkanter.org•www.socialbrite.org•www.nten.org

RESOURCE REVIEW

Thank You!

Darian@SM4NP.orgwww.Nonprofits101.org

Twitter: @dheyman