KUDOShare - Saying thanks to reduce stress

KUDOShare

Showing appreciation while reducing stress –

http://on.fb.me/kudoshare

Bryan Cheng

Stanford University

bbch@stanford.edu

Twitter: @bryanbcheng

What is KUDOShare

The NUMBERS

120 KUDOS posted

140 likes

73 comments

32 attending (only 19 were originally invited)

17 page likes

KUDOShare’s growth

Numbers from last Thursday:

~60 KUDOS posted

55 likes

18 comments

21 attending

(still 17 page likes…)

What this means?

18 users posted KUDOShare multiple times

People kept returning to the page

Easy to share

People discovering KUDOShare naturally

Growing without too much intervention

1 reminder message sent during this time

How

Simplicity is key

Put hot triggers in the path of motivated people

Friends are great!

1st ITERATION

SMS Texting

1st Iteration

About 10 participants

Send out 1-3 compliments / thank you texts a day

Think positively to stop focusing on stressful things

Sent text reminders daily to the participants

1st Iteration Results

Participants excited and did feel more positive toward

the end

Sometimes compliments difficult or awkward without the

right setting

Responses includes “thank you”, smiley faces, but also

confusion

Perceived lack of authenticity

2nd Iteration

Facebook Page

2nd Iteration

Use Facebook as “KUDOShare”

Suggest to friends and promote with ad

Highlight posts shared by the page

Flaws –

No notifications when posting or @tagging

No mass communication

Wall and info page separated into different tabs

2nd Iteration Results

17 page likes

10 KUDOS posted

2 likes

Very limited and low participation

3rd/Final Iteration

Facebook Event

3rd Iteration

Invite friends easily and sends invitation notification

Posting in wall with @tag shows up on both people’s

personal wall as well

Message all invited participants (attending, maybe, not

replied)

Appears on the news feed when friends post to the event

Feedback

“I go on like once or twice a day now just to see what

people posted and think about who to thank”

“easy to say thanks”

“try to get a much larger circle of people to like your

kudos rather than just your friend”

Continued success?

Message reminders only work before considered spam

Social pressure - maintain the participation level among

friends

Keep it simple and easy

HOT TRIGGERS

FUN!

What next?

Event / Page hybrid

Event features:

Message guests

@Tagging notifications

Invite to event

Page features:

Like page

Insights

Use Facebook as KUDOShare

KUDOShare App/Widget?

Conclusion - KUDOShare

Easy simple fun

Your friends are great resources!

Don’t reinvent the wheel – use existing platforms SMS /

Facebook

Build on existing habits

PEOPLE like to be thanked

Comments/Questions

Bryan Cheng

Stanford University

bbch@stanford.edu

Twitter: @bryanbcheng

THANK YOU!