Transcript
A peek inside search box
How has search evolved?
Connecting the Dots
Semantic Reasoning
Impact on E-commerce Search
sheer curtains for living room
watches for girl under 100
creme for skin burns
water proof case for iphone 5s
anyi aging cream for acne skin Feature
Feature
Theme
Subjective
Compatibility
Symptom
Compatibility
Search is Evolving!
Current State of the SearchQ: Table Lamp
Identifying the right product_nounQ: Table Lamp
Identifying the right product_nounQ: lamp table
Looking for TrendQ: top rated bags
Looking for products on SaleQ: top rated bags on sale
Price constraintsQ: top rated bags on sale under 50 USD
Reviews: Use Cases
Semantic QueriesQ: gifts for wife
Inferred QueriesQ: for winter
Contextual QueriesQ: off the shoulder
Search Insights
Learning to Boost Products
Enriching CatalogsQ: blue drapes (matches the word curtain)
Manual Synonyms
Search Merchandising● Merchant
○ is selling shoes○ has most customers as
female customers○ finds the most sold shoes are
either black or brown
Category Navigation = Speed + Learning
Personalised Search Oriented Product Recommendations
B2B Search Requirements○ Group prices (complex pricing)○ Category and functionality constraints○ Searching for SKU/Product Codes○ Grid View Layout
B2B Search Requirements○ Supporting integration with ERP systems○ Preserving Native Layout
Future
Questions & Comments?
niraj.aswani@klevu.com
paul.rogers@klevu.com
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