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A peek inside search box
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Klevu

Mar 21, 2017

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Page 1: Klevu

A peek inside search box

Page 2: Klevu

How has search evolved?

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Connecting the Dots

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Semantic Reasoning

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Impact on E-commerce Search

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sheer curtains for living room

watches for girl under 100

creme for skin burns

water proof case for iphone 5s

anyi aging cream for acne skin Feature

Feature

Theme

Subjective

Compatibility

Symptom

Compatibility

Search is Evolving!

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Current State of the SearchQ: Table Lamp

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Identifying the right product_nounQ: Table Lamp

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Identifying the right product_nounQ: lamp table

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Looking for TrendQ: top rated bags

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Looking for products on SaleQ: top rated bags on sale

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Price constraintsQ: top rated bags on sale under 50 USD

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Reviews: Use Cases

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Semantic QueriesQ: gifts for wife

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Inferred QueriesQ: for winter

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Contextual QueriesQ: off the shoulder

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Search Insights

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Learning to Boost Products

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Enriching CatalogsQ: blue drapes (matches the word curtain)

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Manual Synonyms

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Search Merchandising● Merchant

○ is selling shoes○ has most customers as

female customers○ finds the most sold shoes are

either black or brown

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Category Navigation = Speed + Learning

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Personalised Search Oriented Product Recommendations

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B2B Search Requirements○ Group prices (complex pricing)○ Category and functionality constraints○ Searching for SKU/Product Codes○ Grid View Layout

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B2B Search Requirements○ Supporting integration with ERP systems○ Preserving Native Layout

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Future

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Questions & Comments?