Transcript
ING 15.11.2016
R-E-TAILING TRENDS
Sven Bally
BRUCE STERLING - AUTHOR
I used to think that cyberspace
was fifty years away.
What I thought was 50 years away,
was only 10 years away.
And what I thought was 10 years away ...
it was already here, I just wasn’t aware of it yet.
THE HOCKEY STICKS
Title of presentation4
HYPER ADOPTION
HYPER ADOPTION KINDLE VS REAL BOOKS - ON AMAZON
HYPER CURVED REVENUES AFTER 10 YEARS
AWS: Amazon Web Services
HYPER ADOPTION @ UBER :
+ 30.000 / WEEK IN NYC
TRAVIS KALANICKCEO of Uber
POKEMON HYPER ADOPTION
Daily active users
HTTP://APPINSTITUTE.COM/POKEMONGO-REALTIME-STATS/
9
GO BIG
10
GO NICHE , …..
‘GO BIG, GO NICHE, OR GO HOME’
10 YEARS AGO, WE HAD
NO SMARTPHONE
WE’VEBEEN WARNED…
BELGIUM
4,70 MillionActive Mobile Social Users
13,18 MillionMobile Connections
49%while having
diner at a
restaurant
MOBILE USAGE
2,617times
a day
38%in middle of
the night
51%while talking to
friends or family
VAMPIRE KIDS
V
S
TRAFFIC LIGHTS FOR SMARTPHONE USERS
PAY WITH A SELFIE
Title of presentation25
Mobile is key
Speed & Delivery Time
QUALITY OF DELIVERY
ZERO FRICTION
IOT PAYMENTVISA
B2B E-COMMERCE
IS TAKING OFF
BRANDS ARE GOING STRAIGHT
32
A.I. IS CHANGING ONLINE RETAIL
FOREVER
RIGHT HERE, RIGHT NOW
HYPER TIMES AT POS
Hello fresh is worth 2.6 billion E-farms Belgo Markt In Brussels
THE RISE OF LOCAL IN OUR BACKYARD
TOTAL TRANSPARANCY
tellspecopedia.com
IT’S GEN C
IT’S GENERATION CONNECTED,
STUPID
GENERATION C ARE HYPER ADOPTERS
PEOPLE ARE MOVING FASTER THAN BRANDS.
Title of presentation42
80% of CEO’s believe
their brand provides a
superior customer
experience.
8% of their customers
agree.
(Bain & Company)
INTENT BEATS SOCIO-DEM0
NETFLIX SAYS
GEOGRAPHY, AGE
& GENDER ARE
“GARBAGE”
FOR
PREDICTING
TASTE
CORD-CUTTING
CORD NEVERING
KNOW YOUR CUSTOMER
HUMANS BEFORE DATA
HYPER
PERSONALISATION
SMARTER ADVERTISING RETARGETTING
LET MY BOT TALK TO YOUR BOT
AND WE’LL TAKE IT FROM THERE
BRANDS CAN’T COPE WITH ADBLOCKING
PEOPLE ARE LEARNING TO SNIFF OUT
THE BULLSHIT
« THAT ONE NEGATIVE TWEET WILL NOT KILL YOUR BUSINESS.
BP FUCKED UP THE OCEAN, AND WE’RE STILL FUELING UP OURGARY VAYNERCHUCK
[FROM]
CAMPAIGNS
CULTURE
ONE SIZE FITS ALL
COPY
CLAIM
PRESSURE
MOMENTS
SUBCULTURES
NATIVE
VISUAL
EXPERIENCE
VALUE
[TO]
DIFFERENTIATION & ESTEEM VERSUS KNOWLEDGE & RELEVANCE
BLOGS
FORUM
TALK TO FRIEND
APP
CONTENT
SPONSORSHIP
IN FILM / TV
ADVERTISING
WEBSITE
BRANCH
CALL CENTER
PROMOTIONWEBSITE
ATM
DYNAMI
CAdvertisin
g
INNOVATIV
E
RESPONSI
VE
AGIL
E
SOCIA
L
Adblocking, Viewability, Pixelstuffing, Last click attribution, Pewdiepie,
Pokémon GO Lurking, CPCVi, Cord Severing, Snapchat Stories, Native Advertising,
Influencers versus Ambassadors, Paid Social, Vertical Viewing, Deep web, Dark Post,
Dark Social, Sequential Storytelling, Lookalike Audiences,Data Management Platform,
Affinity Segments, Dynamic Creative Optimisation, Mutliscreen strategie, Youtube versus
Premium local Video (VTM.be), Moments Marketing, Real Time Marketing, Waze, Spotify,
Shazam, Snapshat, Nom.com, Littlstar, Hooti, Viadeo, Tumblr, Blockchain, Tsu,
Trombi, Pinterest, Flickr, We heart it, Daily-motion, Vimeo, wat.tv, Vine, Periscope,
Blab, Mixbit, Twitch, Keek, Deezer, Soundcloud, Telegram, Addressable TV, …
2017: CHANGE WILL NEVER BE THIS SLOW AGAIN
PAPER FOLDERING ?
TV 30 SEC CUT DOWN ON YOUTUBE ?
LOSS OF DIGITAL EDGE ?
NO SEAMLESS OMNICHANNEL EXPERIENCE ?
USE OF PERSONA AND CONVERSION FUNNEL ?
SAME CAMPAIGNS ON FACEBOOK, INSTAGRAM, SNAPSHAT, TWITTER ?
NO DATA STRATEGY ?
NO INTEGRATION OF CRM AND MARKETING ?
NO RISK ALLOWED ?
BATTLE WITH YOUR IT DEPARTMENT ?
2017: STRATEGY QUESTIONS
WE BELIEVE IN KNOWLEDGE BASED
CREATIVE
CONCLUSION
CONCLUSION
- We are in hypertimes
- It’s about moments
- Mobile & Agility
- Brands & Emotions
- It’s not only about Digital…
- Better understand and target your (potential) Customers.
- It’s a Culture Change…
QUESTIONS ?
THANK YOU
Sven Bally
Managing Director
sven.bally@mediabrands.com
T: BALLYSVEN
P: +32 473 54 10 65
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