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ING 15.11.2016 R-E-TAILING TRENDS Sven Bally
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Keynote Sven Bally

Jan 27, 2017

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Page 1: Keynote Sven Bally

ING 15.11.2016

R-E-TAILING TRENDS

Sven Bally

Page 2: Keynote Sven Bally

BRUCE STERLING - AUTHOR

I used to think that cyberspace

was fifty years away.

What I thought was 50 years away,

was only 10 years away.

And what I thought was 10 years away ...

it was already here, I just wasn’t aware of it yet.

Page 3: Keynote Sven Bally

THE HOCKEY STICKS

Page 4: Keynote Sven Bally

Title of presentation4

HYPER ADOPTION

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HYPER ADOPTION KINDLE VS REAL BOOKS - ON AMAZON

Page 6: Keynote Sven Bally

HYPER CURVED REVENUES AFTER 10 YEARS

AWS: Amazon Web Services

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HYPER ADOPTION @ UBER :

+ 30.000 / WEEK IN NYC

TRAVIS KALANICKCEO of Uber

Page 8: Keynote Sven Bally

POKEMON HYPER ADOPTION

Daily active users

HTTP://APPINSTITUTE.COM/POKEMONGO-REALTIME-STATS/

Page 9: Keynote Sven Bally

9

GO BIG

Page 10: Keynote Sven Bally

10

GO NICHE , …..

Page 11: Keynote Sven Bally

‘GO BIG, GO NICHE, OR GO HOME’

Page 12: Keynote Sven Bally

10 YEARS AGO, WE HAD

NO SMARTPHONE

Page 13: Keynote Sven Bally

WE’VEBEEN WARNED…

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BELGIUM

4,70 MillionActive Mobile Social Users

13,18 MillionMobile Connections

Page 22: Keynote Sven Bally

49%while having

diner at a

restaurant

MOBILE USAGE

2,617times

a day

38%in middle of

the night

51%while talking to

friends or family

Page 23: Keynote Sven Bally

VAMPIRE KIDS

V

S

Page 24: Keynote Sven Bally

TRAFFIC LIGHTS FOR SMARTPHONE USERS

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PAY WITH A SELFIE

Title of presentation25

Page 26: Keynote Sven Bally

Mobile is key

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Speed & Delivery Time

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QUALITY OF DELIVERY

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ZERO FRICTION

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IOT PAYMENTVISA

Page 31: Keynote Sven Bally

B2B E-COMMERCE

IS TAKING OFF

Page 32: Keynote Sven Bally

BRANDS ARE GOING STRAIGHT

32

Page 33: Keynote Sven Bally

A.I. IS CHANGING ONLINE RETAIL

FOREVER

Page 34: Keynote Sven Bally

RIGHT HERE, RIGHT NOW

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HYPER TIMES AT POS

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Hello fresh is worth 2.6 billion E-farms Belgo Markt In Brussels

THE RISE OF LOCAL IN OUR BACKYARD

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TOTAL TRANSPARANCY

tellspecopedia.com

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IT’S GEN C

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IT’S GENERATION CONNECTED,

STUPID

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GENERATION C ARE HYPER ADOPTERS

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PEOPLE ARE MOVING FASTER THAN BRANDS.

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Title of presentation42

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80% of CEO’s believe

their brand provides a

superior customer

experience.

8% of their customers

agree.

(Bain & Company)

Page 44: Keynote Sven Bally

INTENT BEATS SOCIO-DEM0

Page 45: Keynote Sven Bally

NETFLIX SAYS

GEOGRAPHY, AGE

& GENDER ARE

“GARBAGE”

FOR

PREDICTING

TASTE

Page 46: Keynote Sven Bally

CORD-CUTTING

CORD NEVERING

Page 47: Keynote Sven Bally

KNOW YOUR CUSTOMER

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HUMANS BEFORE DATA

HYPER

PERSONALISATION

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SMARTER ADVERTISING RETARGETTING

Page 50: Keynote Sven Bally

LET MY BOT TALK TO YOUR BOT

AND WE’LL TAKE IT FROM THERE

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BRANDS CAN’T COPE WITH ADBLOCKING

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PEOPLE ARE LEARNING TO SNIFF OUT

THE BULLSHIT

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« THAT ONE NEGATIVE TWEET WILL NOT KILL YOUR BUSINESS.

BP FUCKED UP THE OCEAN, AND WE’RE STILL FUELING UP OURGARY VAYNERCHUCK

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[FROM]

CAMPAIGNS

CULTURE

ONE SIZE FITS ALL

COPY

CLAIM

PRESSURE

MOMENTS

SUBCULTURES

NATIVE

VISUAL

EXPERIENCE

VALUE

[TO]

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DIFFERENTIATION & ESTEEM VERSUS KNOWLEDGE & RELEVANCE

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BLOGS

TWITTER

FORUM

FACEBOOK

TALK TO FRIEND

APP

CONTENT

SPONSORSHIP

IN FILM / TV

ADVERTISING

WEBSITE

BRANCH

CALL CENTER

PROMOTIONWEBSITE

ATM

GOOGLE

DYNAMI

CAdvertisin

g

INNOVATIV

E

RESPONSI

VE

AGIL

E

SOCIA

L

Page 57: Keynote Sven Bally

Adblocking, Viewability, Pixelstuffing, Last click attribution, Pewdiepie,

Pokémon GO Lurking, CPCVi, Cord Severing, Snapchat Stories, Native Advertising,

Influencers versus Ambassadors, Paid Social, Vertical Viewing, Deep web, Dark Post,

Dark Social, Sequential Storytelling, Lookalike Audiences,Data Management Platform,

Affinity Segments, Dynamic Creative Optimisation, Mutliscreen strategie, Youtube versus

Premium local Video (VTM.be), Moments Marketing, Real Time Marketing, Waze, Spotify,

Shazam, Snapshat, Nom.com, Littlstar, Hooti, Viadeo, Tumblr, Blockchain, Tsu,

Trombi, Pinterest, Flickr, We heart it, Daily-motion, Vimeo, wat.tv, Vine, Periscope,

Blab, Mixbit, Twitch, Keek, Deezer, Soundcloud, Telegram, Addressable TV, …

2017: CHANGE WILL NEVER BE THIS SLOW AGAIN

Page 58: Keynote Sven Bally

PAPER FOLDERING ?

TV 30 SEC CUT DOWN ON YOUTUBE ?

LOSS OF DIGITAL EDGE ?

NO SEAMLESS OMNICHANNEL EXPERIENCE ?

USE OF PERSONA AND CONVERSION FUNNEL ?

SAME CAMPAIGNS ON FACEBOOK, INSTAGRAM, SNAPSHAT, TWITTER ?

NO DATA STRATEGY ?

NO INTEGRATION OF CRM AND MARKETING ?

NO RISK ALLOWED ?

BATTLE WITH YOUR IT DEPARTMENT ?

2017: STRATEGY QUESTIONS

Page 59: Keynote Sven Bally

WE BELIEVE IN KNOWLEDGE BASED

CREATIVE

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CONCLUSION

Page 61: Keynote Sven Bally

CONCLUSION

- We are in hypertimes

- It’s about moments

- Mobile & Agility

- Brands & Emotions

- It’s not only about Digital…

- Better understand and target your (potential) Customers.

- It’s a Culture Change…

Page 62: Keynote Sven Bally

QUESTIONS ?

THANK YOU

Sven Bally

Managing Director

[email protected]

T: BALLYSVEN

P: +32 473 54 10 65