Keeping Your Media Relations Well-Oiled - Kathryn Delia & Kayla Macke [Energy Digital Summit 2014]
Post on 18-Jan-2017
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Kathryn DeLia, EY @katdelia @EY_OilGas
Kayla Macke, Shell @klmackex88 @Shell_US
Keeping Your Media Relations Well-Oiled
Ge#ng your media out
markarmstrongillustra3on.com
• Mul3media news release pushed through all channels
• Offer access to an execu3ve or subject ma@er expert to key reporters
In the press
• ‘Follow’ your target publica3ons • Post your posi3ve press credi3ng publica3ons throughout
social channels: – ReTweet news stories from your Twi@er account – Post press on your company LinkedIn page or Group – Share other channels you are using – Google+, etc. – Use employees to cross-‐post media stories
Connec3ng with reporters
SUCC
ESS
ENGA
GE
SEEK Follow
reporters on various social channels.
Build rela3onship online AND in person.
Be a valuable media resource.
Crisis Communica3on
• Three ‘musts’ in crisis communica3on: 1. Quick response 2. Access to informa3on 3. Factual statements
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