Keeping Your Media Relations Well-Oiled - Kathryn Delia & Kayla Macke [Energy Digital Summit 2014]

Kathryn  DeLia,  EY  @katdelia  @EY_OilGas  

Kayla  Macke,  Shell  @klmackex88  @Shell_US  

Keeping Your Media Relations Well-Oiled  

Ge#ng  your  media  out  

markarmstrongillustra3on.com  

•  Mul3media  news  release  pushed  through  all  channels  

•  Offer  access  to  an  execu3ve  or  subject  ma@er  expert  to  key  reporters  

Visual  project  updates  through  mul3ple  channels  

Keeping  up  the  drumbeat  externally  

In  the  press  

•  ‘Follow’  your  target  publica3ons    •  Post  your  posi3ve  press  credi3ng  publica3ons  throughout  

social  channels:  –  ReTweet  news  stories  from  your  Twi@er  account  –  Post  press  on  your  company  LinkedIn  page  or  Group  –  Share  other  channels  you  are  using  –  Google+,  etc.  –  Use  employees  to  cross-­‐post  media  stories  

Connec3ng  with  reporters  

SUCC

ESS  

ENGA

GE  

SEEK  Follow  

reporters  on  various  social  channels.  

Build  rela3onship  online  AND  in  person.  

Be  a  valuable  media  resource.  

Crisis  Communica3on  

•  Three  ‘musts’  in  crisis  communica3on:  1.  Quick  response  2.  Access  to  informa3on  3.  Factual  statements  

My  lists  are  open  to  subscribers  on  Twi@er  

Use  list  to  track  reporters  and  editors  

Use  list  to  track  publica3ons  and  energy  companies