Keeping Kids Engaged in Virtual Worlds

Post on 24-May-2015

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From Engage! Expo, NYC 2009 It's The Activity, Stupid: Keeping Kids Engaged The key to success for any virtual world is user engagement. As virtual worlds become more competitive, it has become increasingly important to make the online experience exciting for new users and fresh and dynamic for its regulars. As developers rely on similar tools and compete for overlapping demographics, how can you stand out? - Michael H. Pinkerton, COO, Metaverse Mod Squad (moderator) - Izzy Neis, Senior Community Manager, Six Degrees Games, Inc. - Regine Weiner, Service Game Director, NR2B Research, Inc. - Laurie Petersen, General Manager, Minyanville Family Media Inc.

Transcript

It’s the Activity, StupidKeeping Kids Engaged

Keys to Engagement

• Features/Tools • Staffers

Which Features?

• Identity/Goals• Audience• Cost

The Inherent Struggle

• Community• Technical• Budgetary• Legal

Pathway or Unpredictable?

Circulating Users

Payoffs and Rewards

Aging out Users

Staffers

• Moderators• Customer Service

Staffing Factors

Questions and Answers

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