Keanu

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Keanu (Warner Bros)

Online Marketing/Mobile/Social Media/Retail DMA: Los Angeles

Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our marketing efforts for KEANU. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2.  Dedicated Emailing – To CC members in LA and nationally. 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (19K+) 4.  Sweepstakes – Pages hosted on campuscircle.com 5.  Ad in the digital edition of Campus Circle 6.  Retail Partnership with Numero Uno 7.  Screening Pages for L.A. and OC

The campaign has 4,886 page views to date with 1,317 clicks (511 are bitly related clicks).

Ad – Keanu

Numero Uno In-store Displays

Dedicated Email #1

Delivered (LA) – 20K+ Opened – 2,931 Clicks – 599

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. 519K impressions, 199 clicks.

Mobile Banners

Social Media #1

Social Media #2

Screening Page

Los Angeles Page Views– 607

Screening Page OC Page Views– 339

Sweepstakes Los Angeles

Page Views– 1,009 Entries – 400

SM Interactions - 15

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status