Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477 Keanu (Warner Bros) Online Marketing/Mobile/Social Media/Retail DMA: Los Angeles Project Manager: Sean Bello [email protected]
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Keanu (Warner Bros)
Online Marketing/Mobile/Social Media/Retail DMA: Los Angeles
Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our marketing efforts for KEANU. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2. Dedicated Emailing – To CC members in LA and nationally. 3. Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (19K+) 4. Sweepstakes – Pages hosted on campuscircle.com 5. Ad in the digital edition of Campus Circle 6. Retail Partnership with Numero Uno 7. Screening Pages for L.A. and OC
The campaign has 4,886 page views to date with 1,317 clicks (511 are bitly related clicks).
Ad – Keanu
Numero Uno In-store Displays
Dedicated Email #1
Delivered (LA) – 20K+ Opened – 2,931 Clicks – 599
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. 519K impressions, 199 clicks.
Mobile Banners
Social Media #1
Social Media #2
Screening Page
Los Angeles Page Views– 607
Screening Page OC Page Views– 339
Sweepstakes Los Angeles
Page Views– 1,009 Entries – 400
SM Interactions - 15
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status
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