KCB101 Media and Communication Texts

‘BUILDING THE SUPERHEROES OF TOMORROW’

Tu-Phuong Nguyen

07554664

Emma Fortunaso

08303860

Nick Anderson

STRENGTH

POWER

Translating Values:

• Superiority

• Power

• Action

• Invincibility

‘BUILDING THE SUPERHEROES OF TOMORROW’

‘BUILDING THE SUPERHEROES OF TOMORROW’

Milk contains calcium and calcium is vital to bone development.

Milk is portrayed as a stimulus for super strength, much like Spinach is a stimuli for Popeye.

BUILDING A BRAND

Fun

Strength

Power

Using Humour and Parental Appeal