Transcript
karel martensb. 1939
the context
norman bel geddes
norman bel geddes
raymond loewy
raymond loewy
raymond loewy
others
others
designer as author
1958
1958
1958
max bill
the nul
the nul
1963
circa 1995
circa 1995
circa 1991
2006
circa 1991
circa 1991
circa 2006
circa 2011
circa 2014
circa 2005
circa 2008
1995
1989
1989
1989
Marten’s work attempts not to be “about”, but rather just to be. The ideas in it are reflections of content.
The danger of idea-based design is that it produces simplistic one-concept pieces, which once you have got the point, become merely irritating.
2010
… if you ask him, he will tell you what these ideas were. But they are not laboured, and we do not feel as if we are being chased by the designer into “getting the point”
Form comes to reflect meaning, rather than to be imposed on texts and pictures as a predetermined and standard schema.
1997
… the designer should see the import of the job and be alert to those to whom it is directed, to come to the right choices. Because – like much in life – designing is making choices.
… the designer should see the import of the job and be alert to those to whom it is directed, to come to the right choices. Because – like much in life – designing is making choices. !… Each choice always shuts out other possibilities. This process of choices has to continue until there remain the essential ingredients, which for designer at the moment, for that purpose, are essential in coming to final form.
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