Transcript
W W W. M A X I M I Z E R . C O M © 2015 Maximizer Software Inc.
Maximizer CRM
Julio Visko
Is Your Sales Team Prepared to Engage With The Modern Buyer?
W W W. M A X I M I Z E R . C O M © 2015 Maximizer Software Inc.
VP Marketing, rFactr Forbes Top 30 Influencer
Linkedin.com/in/SocialSelling @JulioViskorFactr.com
Julio Viskovich
W W W. M A X I M I Z E R . C O M © 2015 Maximizer Software Inc.
In 8 short years, the audience watching the announcement of the Pope changed significantly. Has your sales team evolved to meet their growing needs? Today’s connected customer
researches products, evaluates competition and makes buying decisions without talking to your salespeople.
The Connected Customer
W W W. M A X I M I Z E R . C O M © 2015 Maximizer Software Inc.
Current Situation: Connecting is a Challenge
• Email and phone channels are noisy
• Buyer is self-researching and self-educating
• Need a new way to get sales into the conversation
W W W. M A X I M I Z E R . C O M © 2015 Maximizer Software Inc.
“60-90% of today’s buying cycle is completed prior to sales engagement”
Aberdeen Group
Buyers are now listing expertise, credibility and value as the most important elements of
selecting a vendor or salesperson to deal with…
W W W. M A X I M I Z E R . C O M © 2015 Maximizer Software Inc.
Top Performers Figured Out How to Connect and Engage the Modern Buyer
The best salespeople use social sites to gain access to decision makers, build meaningful relationships faster and influence the buying decision by sharing sales content via these
networks
W W W. M A X I M I Z E R . C O M © 2015 Maximizer Software Inc.
Paths To Digital Success
Personal Brand
Network
EngageSell
W W W. M A X I M I Z E R . C O M © 2015 Maximizer Software Inc.
The New Way of Networking is OnlineTrust = Credibility + Consistency + Value
W W W. M A X I M I Z E R . C O M © 2015 Maximizer Software Inc.
Value: Share Content Buyers Want
W W W. M A X I M I Z E R . C O M © 2015 Maximizer Software Inc.
Have a professional picture
Set a custom URL
Basic Tips
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Learn things about them Gather information online Use this on calls, in messages Look for a connection, something in
common or noteworthy See what they are talking about
Researching People: Pre-meeting prep
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Happy to continue the discussion…Linkedin.com/in/socialselling
Questions???
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