Julio Viskovich maximizer slides

W W W. M A X I M I Z E R . C O M © 2015 Maximizer Software Inc.

Maximizer CRM

Julio Visko

Is Your Sales Team Prepared to Engage With The Modern Buyer?


VP Marketing, rFactr Forbes Top 30 Influencer

Linkedin.com/in/SocialSelling @JulioViskorFactr.com

Julio Viskovich


In 8 short years, the audience watching the announcement of the Pope changed significantly. Has your sales team evolved to meet their growing needs? Today’s connected customer

researches products, evaluates competition and makes buying decisions without talking to your salespeople.

The Connected Customer


Current Situation: Connecting is a Challenge

• Email and phone channels are noisy

• Buyer is self-researching and self-educating

• Need a new way to get sales into the conversation


“60-90% of today’s buying cycle is completed prior to sales engagement”

Aberdeen Group

Buyers are now listing expertise, credibility and value as the most important elements of

selecting a vendor or salesperson to deal with…


Top Performers Figured Out How to Connect and Engage the Modern Buyer

The best salespeople use social sites to gain access to decision makers, build meaningful relationships faster and influence the buying decision by sharing sales content via these

networks


Paths To Digital Success

Personal Brand

Network

EngageSell


The New Way of Networking is OnlineTrust = Credibility + Consistency + Value


Value: Share Content Buyers Want


Have a professional picture

Set a custom URL

Basic Tips


Learn things about them Gather information online Use this on calls, in messages Look for a connection, something in

common or noteworthy See what they are talking about

Researching People: Pre-meeting prep


Happy to continue the discussion…Linkedin.com/in/socialselling

Questions???

Julio Viskovich maximizer slides

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