Transcript

Jigsaw Marketing Consultants

Is your message being Heard?

Meaningful?

The Art of Being Different

Sending message, where?

Consumer’s Decision Making Process

Cognitive side=7%

Emotional side=93%

Steve Jobs

Common Thread ?

• Apple Ben & Jerry

• Virgin Harley Davidson

• Body Shop Warby Parker

• Whole Foods Chiptole

• Patagonia Mission Belt

• Aveda Judges Coffee

• New Balance Zappos

Rooted in your Story

Express yourself

Through there Eye’s

Great Expectations

Judges Coffee Roasters

Why they buy NOT what they buy

Sales

Price Varietal Appellation

Values

Green Inspiration Courage

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