Jigsaw Marketing Consultants
Jigsaw Marketing Consultants
Is your message being Heard?
Meaningful?
The Art of Being Different
Sending message, where?
Consumer’s Decision Making Process
Cognitive side=7%
Emotional side=93%
Steve Jobs
Common Thread ?
• Apple Ben & Jerry
• Virgin Harley Davidson
• Body Shop Warby Parker
• Whole Foods Chiptole
• Patagonia Mission Belt
• Aveda Judges Coffee
• New Balance Zappos
Rooted in your Story
Express yourself
Through there Eye’s
Great Expectations
Judges Coffee Roasters
Why they buy NOT what they buy
Sales
Price Varietal Appellation
Values
Green Inspiration Courage