Transcript
Jeet Kapil
Digital Marketing Specialist
Consulnet Computing Inc.(SuccessWebsite)
● Spanish, French and English client base of 5000 Real Estate Brokers and agents across USA and Canada executing & optimizing online marketing data systems introducing bilingual campaigns
● Google Adwords & Facebook (Search, Display and Remarketing Campaigns), Google Analytics, Twitter and Bing, Kijiji, Craigslist building a minimum lead generation conversion rate benchmark of 7% for all clients.
● Real Esate Agents and Brokers are looking for Home Buyers and Sellers online. The digital marketing campaigns focusses on maximizing quality lead generation at the lowest cost
Bing Advertising
Google Adwords
Landing Page Example
Post Engagement Ad
Facebook Advertising
Campaigns
St. Angelos’ Computer education
Website re-design based on search engine optimization enabling & enhancing lead generation thus increasing business
Activities on Facebook took the fan count to 14000 in 4 months
St. Angelo’s Facebook Campaigns
Objective– Brand awareness through viral effect
MeterJam – A public service initiative
The result
Press & media coverageWorth more than Rs. 1 Crore
Bisleri- Stay Protected
An application on facebook which extends the TVC concept in the form
of a game
Bisleri – CSR activity
Club Mahindra-Jiyo Life
JiyoLife Campaign
Social Media Campaign
Background
• Networxx is a premier CCIE training academy in india mentored by Penta CCIE + CCDE Mr.Khawar Butt.
• Objective was to influence lead generation.• With a Google Adwords campaign, we turned around
the ecosystem of generating leads.• Currently 95% of incoming leads are being generated
by our Google Adwords campaign.
Background• SEED Infotech is a premier Computer Training
academy in India.• A one month campaign where the objective was to
calibrate with the offline campaign with an online Quiz.
• A dedication to Sir Dennis Ritchie promoting the value of “C” language with an “Iknowvention Campaign”
• This campaign consisted of an online quiz corroborated with an offline quiz in mumbai selecting the “Techie King” in Mumbai.
Brand engagement
49.65% are repeat visitors hence showing that the contest was caught up among the users & we have regular players for the same. 50% New visitors indicate the virality of the campaign, where new people are joining it everyday
An extremely low bounce rate shows we reached out to the relevant audience through our advertising budgets
Users are spent approximately 8 minutes on the website, interacting with the brand, a feat which cannot be achieved by the bestest of news website
Above 1 Lakh Pageviews in a period of 20 days, shows the amount of traffic and engagement on the website www.seed-iknowvention.com
Jan11th – Jan 27th
Iknowvention
SEORanks no.1 on
Google..
PPC
Competition AD’s right hand sideRanks no.1 on Google AD’s
SEO/PPC campaign has resulted in an average of 1000 leads per month
The website has gained around 100,000 pageviews with above 30,000 visitors
Website Projects
A few more...
www.edenred.co.in
www.themisconsult.com
www.bennettpros.com
www.infomtlimmo.com
www.frameboxx.com
Thank you
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