Itsme_MBD@DomusAcademy04/2009

StudentsClaudia Juliana Sánchez

I-Ming Huang Jen-Wei Ma

ITSMEDesign Brand ExploitationProject Leader: Nikhil Paul, Guido ParlatoAssistants: Andrea Tosi, Duccio Mauri,

Not everyone sees it the SAME way as we do

We don't see the world as it is.We see it the way we THINK.

We see things in different ways. e see it the way we THINK.

What is ITSME ?

• BEYOND THE DESKTOP METAPHOR AN OS BASED ON VENUES AND STORIES.

• ALLOWS THE USER TO PERCEIVE THE WORLD AND MANAGE THEIR INFO ACCORDING TO IT.

• Is a Linux-based OS.

• Simple and easy to use

• Functional interface

• Helps the user to reach contacts and share information in a fast and simple way (network)

• Allows the interaction of different data at the same time

• Management and storage information assistant

What is ITSME ?

• People living complex lives

• Highly educated

• With many activities

• Has to deal with several projects

• Deals with a lot of people

• Different type of files to manage

We PERCEIVE the world the way we THINK

Right side

• Synergy

• Moods, Emotions

• Intuitive

• Approximate calculation

• Language: intonation / accentuation, prosody, pragmatic, contextual

Left side

• Analytical

• Verbal

• Logical

• Exact calculation

• Direct fact retrieval

• Language: grammar/vocabulary, literal

Left sideQuantitative Research

• What is observed is compared with statistics • Knows clearly in advance what is looking for • Seeks a precise measurement & analysis

• Data is in the form of numbers and statistics

Right sideQualitative

• Detailed description

• Only know roughly in advance what is looking for

• The design emerges as the study unfolds

• Words, pictures or objects

• Subjective

We do RESEARCH and EXPLORE the world in the way we see it

RESEARCHERS & EXPLORERS

ACTIVE OBSERVER

NETWORKER

NEEDS OF TARGET USERS

Life feed to various channels at once: Email, E-Forums, Blogs, Websites, Photo albums, Company internets

Target User No.1

ACTIVE OBSERVER Instant profile builder.

Geo-Tagging capability.

Life feed to various channels at once: Email, E-Forums, Blogs, Websites.

Data Feedback in Graphic & Stats.

Target User No.2

NETWORKER

Connectivity

Easy access 24-7

Info ready to use

GPS

Georeference Mapping

eNews, eMagazineseTravelling guides

Web 2.0 communities

Email, SMS

SERVICES: What they use

Connectivity

Easy access

Life feed

Info gathered and ready to use

GPS with live updates

Instant profile builder

Data feedback in graphics and statistics

Geo-tagging capability

Services Vs. NeedsGeoreference

MappingGoogle earth

Wikipedia email SMSWeb 2.0communitie

s

eTravelling guides

eNews, eMagazines

• Camera

• Cell phone

• Computer

• Video

• Sound Recorder

• Internet Access

• All source of web 2.0 community pages

• Contacts

• Systems for surveys (printed or electronic)

• Devices that allow instant collection of info

• USB keys to transfer data

Gadgets: What they use

Professional Cameras

Non Professional Cameras Automatic

Instant CameraCell Phone

Gadgets: Cameras

http://www.cnet.com.au/digitalcameras/cameras/0,239036184,339287903,00.htm

Market share of Digital Cameras for 2007

Millions of units shipped

iPhone OS

RIM Blackberry

Windows mobile

Linux

Market Share of Smart phones OS in 2008

Nokia in all markets, except Japan

Is the strongest in China, used by Motorola

http://community.winsupersite.com/blogs/paul/archive/2008/06/14/notebook-computer-market-share-q1-2008.aspx

Market Share for personal computers in 2008

CameraSmartphone

Cell phone

LaptopVideo

recorderSound

recorderSystem

for survey

Connectivity

Easy access

Life feed

Info gathered and ready to use

GPS with live updates

Instant profile builder

Data feedback in graphics and statistics

Geo-tagging capability

Gadgets Vs. Needs

NEW DEVICE

FILE TYPES

DEVICE TYPES

DOWNLOAD / FEEDBACK

UPLOAD

• Internet• Server• Database

SERVICE

NEW DEVICE

Community of Explorers and Researchers

Partner+

E-DatabaseE-ServiceE-Community

ITSME Community& System+

CONCLUSION

• The Explorers and Researchers Community is an existing network in need of updated reliable data.

• Online sources are all disconnected between them.

• E-travelling websites offer a wide range of helpful services.

• All the amount of gadgets that this selected target uses, doesn’t allow him to explore and research the city in a free and complete way.

• Travel guides are very heavy, expensive, limited, hard to manage and their data is hard to read.

• It’s an existing community not linked jet that can include travelers and the traveling industry, photographers, bloggers, journalists, marketing people, etc.

SCENARIO

Map of

Oktoberfest

.

The new German

friends.

Transportation

information of

Oktoberfest.Trailer of

Oktoberfes

t .

TRIP of MUNICH BEER FESTIVAL

BUSINESS OPPORTUNITIES

ACCESS TO THE

SYSTEM ON THE SPOT

SERVICES+

COMMUNITIES+

ITSME

1. Telecom Companies

2. Banks

3. Tourist Centers4. Cultural Ministry5. Exhibition Halls6. ATM

ACCESS TO THE SYSTEM ON THE SPOT

COLLABORATIONS:

1.In the case of Telecom Companies and Banks ITSME can make a partnerships B2B.

2. ITSME can grow Globally forming alliances with NGO's and government organizations in order to expand the access of info.

ITSME GAINS:

1.To reach a wider physical audience.

2.Awareness for possible users: Different urban scenarios.

3. Fidelity. Give the user the opportunity to connect to the system at anytime.

ACCESS TO THE SYSTEM ON THE SPOT

1. Telecom Companies

2. Banks

3. Tourist Centers4. Cultural Ministry5. Exhibition Halls6. ATM

COLLABORATIONS:

ITSME COMMUNITY can make partnership with online communities like LONELY PLANET OR TIMEOUT for mutual gains.

ITSME GAINS:

1.To reach a wider audience, and expand on a P2P system 2.Global awareness of the system 3.Publicity in an existing network of users4.To transfer the metaphor of Venues and stories to another level.5.Connect existing communities , to the ITSME community.

SERVICES+

COMMUNITIES+

ITSME

Why Lonely Planet?WEAKNESS STRENGHTS DESCRIPTION

DESTINATION

Information• If you buy the book, its ok, but looses validity.

Maps • Maps are ok

Latest News • Only On-line

ON-LINE SHOP

Guide Book• The books are a solution that looses validity easily

E- Guide• Online guides are limited and also loose validity, pdf version

BOOKINGS

Flights • The lonely planet services are really helpful for a person who needs to expand on the information about a country.

•They only sell one insurance company.

•It’s always updated.

Insurance

Tours

Car & Rail

Travel Gear

Phone & Wireless

COMMUNITYIt’s there, but the only way they link is through the e-travel journal and the forum.

• Strongest in Online Services.

• Has a very wide and loyal community not well linked yet (Only the e-travel Journal and the forum).

• Their data system looses validity very easily (book) and the downloadable pdf is limited on info.

Why Lonely Planet ?

System Structure

Community

System &

Community

Services

Final Conclusion

• In order to fulfill the Researchers and Explorers user needs, ITSME can make partnerships with Online Communities like the Lonely Planet and TimeOut.

• In order to reach a wider global audience.

• Also is important to give the user different types of possibilities in order to connect to the system , in different urban scenarios.

• That way we can transfer the Metaphor of Venues and Stories to another level, and can create loyal and live community.

THANK YOU