Students Claudia Juliana Sánchez I-Ming Huang Jen-Wei Ma ITSME Design Brand Exploitation Project Leader: Nikhil Paul, Guido Parlato Assistants: Andrea Tosi, Duccio Mauri,
Nov 02, 2014
StudentsClaudia Juliana Sánchez
I-Ming Huang Jen-Wei Ma
ITSMEDesign Brand ExploitationProject Leader: Nikhil Paul, Guido ParlatoAssistants: Andrea Tosi, Duccio Mauri,
Not everyone sees it the SAME way as we do
We don't see the world as it is.We see it the way we THINK.
We see things in different ways. e see it the way we THINK.
What is ITSME ?
• BEYOND THE DESKTOP METAPHOR AN OS BASED ON VENUES AND STORIES.
• ALLOWS THE USER TO PERCEIVE THE WORLD AND MANAGE THEIR INFO ACCORDING TO IT.
• Is a Linux-based OS.
• Simple and easy to use
• Functional interface
• Helps the user to reach contacts and share information in a fast and simple way (network)
• Allows the interaction of different data at the same time
• Management and storage information assistant
What is ITSME ?
• People living complex lives
• Highly educated
• With many activities
• Has to deal with several projects
• Deals with a lot of people
• Different type of files to manage
We PERCEIVE the world the way we THINK
Right side
• Synergy
• Moods, Emotions
• Intuitive
• Approximate calculation
• Language: intonation / accentuation, prosody, pragmatic, contextual
Left side
• Analytical
• Verbal
• Logical
• Exact calculation
• Direct fact retrieval
• Language: grammar/vocabulary, literal
Left sideQuantitative Research
• What is observed is compared with statistics • Knows clearly in advance what is looking for • Seeks a precise measurement & analysis
• Data is in the form of numbers and statistics
Right sideQualitative
• Detailed description
• Only know roughly in advance what is looking for
• The design emerges as the study unfolds
• Words, pictures or objects
• Subjective
We do RESEARCH and EXPLORE the world in the way we see it
RESEARCHERS & EXPLORERS
ACTIVE OBSERVER
NETWORKER
NEEDS OF TARGET USERS
Life feed to various channels at once: Email, E-Forums, Blogs, Websites, Photo albums, Company internets
Target User No.1
ACTIVE OBSERVER Instant profile builder.
Geo-Tagging capability.
Life feed to various channels at once: Email, E-Forums, Blogs, Websites.
Data Feedback in Graphic & Stats.
Target User No.2
NETWORKER
Connectivity
Easy access 24-7
Info ready to use
GPS
Georeference Mapping
eNews, eMagazineseTravelling guides
Web 2.0 communities
Email, SMS
SERVICES: What they use
Connectivity
Easy access
Life feed
Info gathered and ready to use
GPS with live updates
Instant profile builder
Data feedback in graphics and statistics
Geo-tagging capability
Services Vs. NeedsGeoreference
MappingGoogle earth
Wikipedia email SMSWeb 2.0communitie
s
eTravelling guides
eNews, eMagazines
• Camera
• Cell phone
• Computer
• Video
• Sound Recorder
• Internet Access
• All source of web 2.0 community pages
• Contacts
• Systems for surveys (printed or electronic)
• Devices that allow instant collection of info
• USB keys to transfer data
Gadgets: What they use
Professional Cameras
Non Professional Cameras Automatic
Instant CameraCell Phone
Gadgets: Cameras
http://www.cnet.com.au/digitalcameras/cameras/0,239036184,339287903,00.htm
Market share of Digital Cameras for 2007
Millions of units shipped
iPhone OS
RIM Blackberry
Windows mobile
Linux
Market Share of Smart phones OS in 2008
Nokia in all markets, except Japan
Is the strongest in China, used by Motorola
http://community.winsupersite.com/blogs/paul/archive/2008/06/14/notebook-computer-market-share-q1-2008.aspx
Market Share for personal computers in 2008
CameraSmartphone
Cell phone
LaptopVideo
recorderSound
recorderSystem
for survey
Connectivity
Easy access
Life feed
Info gathered and ready to use
GPS with live updates
Instant profile builder
Data feedback in graphics and statistics
Geo-tagging capability
Gadgets Vs. Needs
NEW DEVICE
FILE TYPES
DEVICE TYPES
DOWNLOAD / FEEDBACK
UPLOAD
• Internet• Server• Database
SERVICE
NEW DEVICE
Community of Explorers and Researchers
Partner+
E-DatabaseE-ServiceE-Community
ITSME Community& System+
CONCLUSION
• The Explorers and Researchers Community is an existing network in need of updated reliable data.
• Online sources are all disconnected between them.
• E-travelling websites offer a wide range of helpful services.
• All the amount of gadgets that this selected target uses, doesn’t allow him to explore and research the city in a free and complete way.
• Travel guides are very heavy, expensive, limited, hard to manage and their data is hard to read.
• It’s an existing community not linked jet that can include travelers and the traveling industry, photographers, bloggers, journalists, marketing people, etc.
SCENARIO
Map of
Oktoberfest
.
The new German
friends.
Transportation
information of
Oktoberfest.Trailer of
Oktoberfes
t .
TRIP of MUNICH BEER FESTIVAL
BUSINESS OPPORTUNITIES
ACCESS TO THE
SYSTEM ON THE SPOT
SERVICES+
COMMUNITIES+
ITSME
1. Telecom Companies
2. Banks
3. Tourist Centers4. Cultural Ministry5. Exhibition Halls6. ATM
ACCESS TO THE SYSTEM ON THE SPOT
COLLABORATIONS:
1.In the case of Telecom Companies and Banks ITSME can make a partnerships B2B.
2. ITSME can grow Globally forming alliances with NGO's and government organizations in order to expand the access of info.
ITSME GAINS:
1.To reach a wider physical audience.
2.Awareness for possible users: Different urban scenarios.
3. Fidelity. Give the user the opportunity to connect to the system at anytime.
ACCESS TO THE SYSTEM ON THE SPOT
1. Telecom Companies
2. Banks
3. Tourist Centers4. Cultural Ministry5. Exhibition Halls6. ATM
COLLABORATIONS:
ITSME COMMUNITY can make partnership with online communities like LONELY PLANET OR TIMEOUT for mutual gains.
ITSME GAINS:
1.To reach a wider audience, and expand on a P2P system 2.Global awareness of the system 3.Publicity in an existing network of users4.To transfer the metaphor of Venues and stories to another level.5.Connect existing communities , to the ITSME community.
SERVICES+
COMMUNITIES+
ITSME
Why Lonely Planet?WEAKNESS STRENGHTS DESCRIPTION
DESTINATION
Information• If you buy the book, its ok, but looses validity.
Maps • Maps are ok
Latest News • Only On-line
ON-LINE SHOP
Guide Book• The books are a solution that looses validity easily
E- Guide• Online guides are limited and also loose validity, pdf version
BOOKINGS
Flights • The lonely planet services are really helpful for a person who needs to expand on the information about a country.
•They only sell one insurance company.
•It’s always updated.
Insurance
Tours
Car & Rail
Travel Gear
Phone & Wireless
COMMUNITYIt’s there, but the only way they link is through the e-travel journal and the forum.
• Strongest in Online Services.
• Has a very wide and loyal community not well linked yet (Only the e-travel Journal and the forum).
• Their data system looses validity very easily (book) and the downloadable pdf is limited on info.
Why Lonely Planet ?
System Structure
Community
System &
Community
Services
Final Conclusion
• In order to fulfill the Researchers and Explorers user needs, ITSME can make partnerships with Online Communities like the Lonely Planet and TimeOut.
• In order to reach a wider global audience.
• Also is important to give the user different types of possibilities in order to connect to the system , in different urban scenarios.
• That way we can transfer the Metaphor of Venues and Stories to another level, and can create loyal and live community.
THANK YOU