Itft - National Tourism Organization in India

National Tourism Organization

• It executes the national government's responsibilities for the control, direction and promotion of tourism.

• All countries, engaged in tourism, have a NTO which plays a leading role in both the formulation and implementation of the government’s tourism programme.

• It is also responsible for coordinating different activities of all the bodies interested in tourism development.

The national tourist organization may be a full-

fledged ministry,directorate general, a department,

corporation or board.

Its arrangement and constitution depends

on factors like political structure of the

country, the level of economic development,

potential value of tourism to the economy

and the level of tourism development.

Functions of NTO • Research: - A basic function of NTO is the

research of tourism potential in the country (natural and man-made both).

• Information and promotion within the country: - To provide important and accurate up to date information to the tourists visiting country or at various place.

• Regularization and standards of lodging and restaurants: - To ensure the maintenance of appropriate standards of quality and services of hotels and restaurants.

• Control of activities of private travel agencies: - To ensure the appropriate standards of quality and services of the travel agents in terms of efficiency, comfort, economy and protection is maintained.

• Publicity over-seas: - It includes advertisements for publicity of all kinds (print media, electronic media) public relation, distribution of print material.

• International relations: - To develop international understanding while bringing diverse people face to face, develop social cultural values/understandings among all the people of the world making friends to set a good image of the country at international level.

Four broad areas:

• 1. Administration

• 2. Production

• 3. Marketing

• 4. Financial

Ministry of Tourism

• The Ministry of Tourism, a branch of the Government of India, is the apex body for formulation and administration of the rules, regulations and laws relating to the development and promotion of tourism in India.

• This Ministry is headed by the Union Minister for Tourism and supported by Minister of State for Tourism.

TOURISM MINISTER(INDIA) • As of 29th October

2012 head of the ministry is Dr. K. Chiranjeevi

Secretary

• Sh.Parvez Dewan

• Directorate General of Tourism has a field formation of 20 offices within the country and 14 offices abroad and one sub-ordinate office/project i.e. Indian Institute of Skiing and Mountaineering (IISM)/ Gulmarg Winter Sports Project.

Role and functions of the ministry of tourism

It plays a crucial role in coordinating

and supplementing the efforts of the

State/Union Territory Governments,

catalyzing private investment,

strengthening promotional and

marketing efforts and in providing

trained manpower resources

• The Ministry of Tourism has five Regional offices located at:-

1. Kolkata (East)

2. Mumbai (West)

3. Delhi (North)

4. Chennai (South)

5. Guwahati (North East).

• These are headed by an officer of the level of Deputy Director General designated as Regional Director.

• Each Regional Officer (called RD Office) has sub regional officers in their jurisdiction, totaling 15 in number.

The Ministry of Tourism has six Regional Overseas offices located at:-

1.Sydney,

2.Frankfurt,

3.Tokyo,

4.Dubai,

5. London

6.New York

There are seven sub-regional offices located at :-

1.Toronto,

2.Paris,

3.Milan

4.Amsterdam

5.Los Angeles

6.Johannesburg

7.Singapore

The main function of these 13 offices is to carry out

Overseas Marketing

Position India in the tourism generating markets as a preferred tourism destination.

To promote various Indians tourism products, etc.

ITDC

India Tourism Development Corporation

Introduction

• The India Tourism Development Corporation Limited (ITDC) is an Hospitality, retail and Education company owned by Government of India, under Ministry of Tourism

History of ITDC

ITDC came into existence in 1st

October 1966

AIMS • Progressive Development

• Promotion

• Expansion of Tourism in the country

Objectives

• To construct, take over and manage existing hotels and market hotels, Beach Resorts, Travelers' Lodges/Restaurants.

• To produce, distribute, tourist publicity material

• To render consultancy-cum-managerial services in India and abroad.

• To carry on the business as Full-Fledged Money Changers (FFMC), restricted money changers etc.

ITDC Divisions • Ashok Group of Hotels

• International Duty Free Trade

• Ashok Travels & Tours (ATT)

• Ashok Creative's

• Ashok Consultancy & Engineering Services (AC&ES)

• Catering Units

• Sound & Light Show

• The Ashok Institute of Hospitality & Tourism Management (AIH&TM)

• Event Management

• Presently, ITDC has a network of 8 Ashok Group of Hotels

• 5 Joint Venture Hotels,

• 2 Restaurants (including one Airport Restaurant-(Ashok Lounge Delhi Airport)

• 9 Duty Free Shops at International as well as Domestic Airports.

• Two Sound & Light Shows.

State Tourism Development Corporations in India • Every state in India promotes tourism

through a separate tourism department which typically has information portals (website), run hotels, packaged tours etc.

• For ex:-RTDC,KTDC,HPTDC

Travel Association of India

• TAAI

• TAFI

• IATO

• ADTOI

• ATOAI

• ATTOI

• OTOAI