Transcript
The Guardiana case for data journalism
circulation is around
300,000 copies a day
36m unique views per month300m hits monthly
Key facts about Guardian Media Group
Founded in 1821 as Manchester Guardian
Current finances:
Has a 300m cash investment fund to spend on journalism & technology
Turnover is £280m in 2009/10
Including joint venturesIt is £500m
All UK daily newspapers
How does the Guardian circulation compare to other quality news providers?
Online figures
The guardian.co.uk audience is young, upmarket professionals who spend a lot of
time and money online.
with comfortable lifestyles varied interests and high income levels.
How does data journalism fit into the Guardian?
Traditional sourcesNew large data sources
New display technology
The standards for data journalism are high
Government websites
Other news outlets
Independents
All central government spend over £25,000
Bringing the data to life• Over £80 billion of government
spending• Over 194,000 lines of data• Mixture of internal and external
spending
How can people make sense of this?
A situation where can give rounded numbers & name sourcesPeople will engage
Data Blog gets up 1m unique views per month
The Office for National Statistics gets about half of this
Have we got an audience for open data?
Lisa Evans
http://www.guardian.co.uk/news/datablog
Lisa.Evans@guardian.co.uk
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