'50sFirst Italian Fashion Show
Florence, February 12, 1951
Immediate success with American buyers and journalists
The purpose of this evening is to give importance to our Fashion. The ladies are kindly requested to wear dresses of pure Italian inspiration".
shoes designed like architecture
the "Kimo" sandal
"Kimo", the sandal with the sock
...and the cage heel
The invisible sandal
the woman who shaped fashion as we know it
today
the connection with Surrealist movement
Salvator Dalì and the Lobster Dress
The Lobster story
'60s
change of social roles and status
mini skirt
The birth of
Prèt a Porter
Hollywood influenced by Made in Italy
total look and life-style
Made in Italy
Ferrè, Versace, Armani
'70s
The overthrow of the
TRICKLE DOWN THEORYfashion from the street to the catwalk
New dyeing technology
Brand identity:United Colors Of Benetton
Milan as the new fashion capitals
Top models
Licensing
'80s
Armani
start from La Rinascente
destructured jacket
Armani jackets in the time
Dolce&Gabbana
Inspired from Italian cult
movie, and folklore
FLORENCEPitti Immagine
"Galleria del costume" Palazzo
Pitti
Salvatore Ferragamo museum
Via de' Tornabuoni
MILAN
Milano Fashion week
Milano Unica
Salone del Mobile (design week)
via Montenapoleone fashion dinstrict
Galleria Vittorio Emanuele